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Virgin Media UK to Tickle Existing Customers with New Incentivised Rewards

Posted: 28th Sep, 2011 By: MarkJ
red feathervirgin media uk broadbandCable giant Virgin Media UK has launched a new strategic marketing campaign, which will run until the end of this year and be epitomised by the image of a red feather, that aims to "tickle" their "loyal" (existing) customers with a fresh batch of "brilliant experiences" (rewards) based on the way they use the operators service.

Loyal customers can expect to be offered a variety of free extras through its "tickle terminal" (we're not making this up, that's actually what they've called it), such as a product upgrade, a new piece of kit or an extra service. For example, a customer with one of Virgin's older Set-Top-Boxes (STB) could be offered a new one with the latest features.

Jeff Dodds, Virgin Media's Executive Director of Brand and Marketing, said:

"Our priority is putting our customers first and we think this is a great way to remind them – and tell those thinking of joining us – why Virgin Media adds up to great value now and in the long term. This is not just a single campaign but a manifestation of our long standing focus on ensuring loyal customers feel looked after. We want to acknowledge and reward them with some fantastic extras.

A tickle is a little something that makes you smile. In life we only tickle people we know and like – for us, that’s our customers."

Virgin Media also plans "a tickle tour", which will begin in mid-October 2011 and, unlike its namesake, shouldn't result in any sexual harassment lawsuits. Instead the operator aims to surprise a small and select number of customers across the country with big gifts, such as a free 40" HD TV or one year's worth of TiVo® service.
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