Posted: 27th Oct, 2011 By: MarkJ


Budget broadband ISP TalkTalk UK has released the results of its latest survey into the
online habits of 20,000 people. The study discovered that
30% of everything we do is now conducted via the internet (e.g. shopping, banking, entertainment etc.) and the online world also helps to solve at least six out of every ten problems (e.g. illness research, finding a plumber etc.).
Furthermore 86% of people living in broadband equipped homes were found to
use online banking at least once a year, while 96% made at least one online purchase annually. Elsewhere 38% of related homes have downloaded at least one movie and 54% have listened to music online.
Tristia Clarke, Commercial Director of TalkTalk, said:
"We are turning to the internet to meet more and more of our life needs, from paying a bill to finding a life mate. That’s why it is so important that we move at full speed to get the 8.7 million people in this country who are not currently online into the digital era. The gap between online and offline Britain may already be more socially and economically significant than the north/south divide."
The study is part of TalkTalk's support for
Martha Lane Fox's (
Race Online 2012) new campaign (
here), which essentially challenges the 30 million daily internet users in the UK to ‘
Give an Hour’ and pass on their skills to those who aren’t yet online.