Sky Broadband Tops ISP Satisfaction Survey
By: MarkJ - 17 September, 2008 (9:25 AM)

Sky Broadband has been voted best overall provider in a half yearly broadband satisfaction survey of the country's seven largest providers by BroadbandChoices and Point Topic, though O2 (Be Broadband) would have been included and come nearer the top had its sample size been bigger.

The survey itself combined measurements of the following factors: Quality & Stability of Your Home Internet Service, Download Time of Files & Web Pages, The Clarity of Pricing & Billing, After Sales Support, Good Value for Money and Speed of Service Activation:

All Categories Overall
  1. Sky Broadband

  2. TalkTalk

  3. Virgin Media

  4. Tiscali UK

  5. BT Broadband

  6. Orange

  7. AOL Broadband
The download time of files & web pages
  1. Sky Broadband

  2. Virgin Media (Tied with BT)

  3. BT Broadband

  4. Tiscali UK

  5. TalkTalk

  6. Orange

  7. AOL Broadband
Good value for money
  1. Sky Broadband

  2. TalkTalk

  3. Tiscali UK

  4. Virgin Media

  5. Orange (Tied with AOL)

  6. AOL Broadband

  7. BT Broadband

Had O2 (Be Broadband) been included then it would have won a massive 94% for Fairly/Very Satisfied in “Overall quality and reliability” (Sky 86%; AOL 67%) and an impressive 79% for “After sales support” (some 12% more than Sky and 37% more than Orange).

It’s interesting to note the widening gap of satisfaction between the top and bottom providers. Sadly the survey did not include results from smaller providers, which often have quality capable of eclipsing the big boys.


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