Plusnet, Sky and EE Win UK Broadband Awards in Telegraph Readers Survey
A new survey of broadband ISPs by Telegraph readers has handed out awards across several categories to Sky Broadband, EE and Plusnet, with the latter scooping wins across three categories. But neither BT, Vodafone, Virgin Media nor TalkTalk were deemed good enough to win anything, which is despite Virgin technically being the fastest provider.
The survey itself, which was conducted between 6th June and 14th July 2025, was fairly small (i.e. take it with a pinch of salt) and only collected feedback from just 1,019 adult Telegraph readers. This explains why the results could only focus on the market’s largest seven broadband providers (smaller players don’t factor).
In addition, broadband providers that won awards needed to both excel in the relevant category and still score consistently well in others. This is why Sky Broadband was given the “Best Broadband Provider for Speed” award below, despite Virgin Media actually delivering faster speeds in the study (i.e. Virgin’s lowly scores for reliability and customer service dragged it down).
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Similarly, Vodafone and TalkTalk actually scored reasonably well across all categories, but not well enough in any one category to warrant an award. But BT had a generally weak showing, coming in dead last for both speed and value, albeit while doing well for reliability.
2025 UK Best Broadband Survey Award Winners
Best Buy Broadband: Plusnet
Best Value Broadband: Plusnet
Best Broadband for Speed: Sky Broadband
Most Reliable Broadband: EE
Best Broadband for Customer Support: Plusnet
Full Satisfaction Survey Results
| Provider | Speed | Reliability | Value for Money | Ease of Contact | Quality of Support |
| BT | 69% | 78% | 39% | 58% | 60% |
|---|---|---|---|---|---|
| EE | 75% | 77% | 56% | 66% | 67% |
| Plusnet | 71% | 78% | 65% | 80% | 75% |
| Sky Broadband | 80% | 75% | 56% | 70% | 71% |
| Vodafone | 73% | 77% | 59% | 66% | 67% |
| TalkTalk | 77% | 73% | 53% | 63% | 58% |
| Virgin Media | 80% | 73% | 56% | 53% | 59% |
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook, BlueSky, Threads.net and Linkedin.
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Definitely to be taken with a large pinch of salt. I think it would be fair to say that The Telegraph has an older demographic of readership who will tend to stick with the established brands as the article says the survey sample is too small to give a realistic picture.
The reliability seems to be much the same, although you would like to see it higher than roughly 75%. Virgin Media and TalkTalk, the outliers in this part of the survey, not surprised about Virgin Media being lower especially.
Trustpilot customers tell a different story.
A pinch of salt? more like a full sack.
My sister changed from Sky to Zen (same speed rating on FTTC), and speeds were far better (55ish to 72ish).
As Big Dave said, the demographic will stick to brands.
It’s nice to see Plusnet still in the mix though.