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BT Offers Choice of Gadget Gifts with Broadband and Phone Plans

Friday, March 1st, 2019 (3:04 pm) - Score 3,650

UK ISP BT has launched a new range of special offers on their superfast (FTTC) and ultrafast (G.fast, FTTP) broadband packages, which among other things gives new customers a choice of taking either an included Samsung Tablet A 10.1 (worth £179), Fitbit Charge 3 (worth £129.99) or Amazon Echo (worth £89.99).

On top of that most of their packages also come with a BT Reward Card (Preloaded MasterCard), which can be worth between £50 and up to £150 depending on the package. The latest offers will be available to order between now and 14th March 2019.

As usual each package comes attached to an 18 month contract term, phone line rental, unlimited data usage, a wireless router (Smart Hub 1 or 2), Cloud storage, Virus Protect, Parental Controls, Call Protect (stops nuisance calls) and free access to BT’s national network of public WiFi hotspots.

Broadband (ADSL)
Average Download of 10Mbps
£50 Reward Card
Setup Fee: £29.99

Price: £24.99 a month for 18 months (£32.99 thereafter)

Superfast Fibre
Average Download of 50Mbps
£80 Reward Card + Choice of Gadget
Setup Fee: £9.99

Price: £29.99 a month for 18 months (£52.49 thereafter)

Superfast Fibre 2
Average Download of 67Mbps
£120 Reward Card + Choice of Gadget
Setup Fee: £9.99

Price: £39.99 a month for 18 months (£58.99 thereafter)

Superfast Fibre Plus
Average Download of 67Mbps
Special benefits for Mobile customers etc.
Setup Fee: £9.99

Price: £54.99 a month for 18 months (£58.99 thereafter)

Superfast Fibre 3 Plus (FTTP / G.fast)
Average Download of 145Mbps
Special benefits for Mobile customers
£130 Reward Card + Choice of Gadget
Setup Fee: £9.99

Price: £54.99 a month for 18 months (£59.99 thereafter)

Superfast Fibre 4 Plus (FTTP / G.fast)
Average Download of 300Mbps
Special benefits for Mobile customers
£130 Reward Card + Choice of Gadget
Setup Fee: £9.99

Price: £59.99 a month for 18 months (£64.99 thereafter)

At the start of this year BT also announced that they “will not be increasing prices for BT broadband, home phone and mobile plans in 2019” and from 2020 they’ll adopt price increases linked to inflation (here).

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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26 Responses
  1. AnotherTim says:

    Why is the ADSL setup charge so high in comparison with FTTC? And no gadget?

    1. Mark Jackson says:

      More broadly ISPs are trying to push customers to take FTTC or faster solutions rather than older ADSL services, so a lot of them aren’t putting much effort into discounting it. Some, such as Vodafone, have even completely removed such packages.

  2. AnotherTim says:

    But not everyone has the option of anything other than ADSL. I’d happily take FTTC without ant incentives if it were available, but it never will be.
    And I am very aware that most ISPs no longer provide any non-FTTC service, and most of those that do charge a premium.

    1. Mark Jackson says:

      I agree Tim, it’s obviously difficult for those still stuck on ADSL, although there are quite a few ISPs that still do ADSL and some are a fair bit cheaper than BT.


    2. AnotherTim says:

      To be fair, price isn’t the main issue. Finding an ISP that offers a static IP and rDNS is more of a problem. Plusnet are the only “budget” option. Zen, AAISP, etc would be better, but cost too much more and have data caps. Anyway, at the end of my current contract I’ll scrap the ADSL altogether as it just isn’t fit for purpose any more. 4G is cheaper and twice as fast.

    3. Mike says:

      There’s almost no excuse to be on ADSL any more considering the 4G options available.

    4. Brian says:

      It depends if your 4G option is on 800Mhz and frequently in single figures speedwise. Generally those stuck with no option other than poor ADSL are also likely to have poor 4G as well.

  3. WhatsThePoint says:

    We need better standard prices rather than preloaded cards and gifts

  4. Gordon Freeman says:

    These so-called ‘set up’ charges never used to exist. Not the extortionate P&P charges levied by some. And free ‘gifts’ just confirms the prices are too high, and contract lengths too long.

    Monopoly? BT has had it too good for too long. The heavily advertised PlusNet is owned by BT anyway. It makes my TalkTalk look reasonable.

    1. AnotherTim says:

      I’m not too critical of BT – at least they will provide a service in my area, unlike TalkTalk, Virgin Media, Sky, Vodafone, etc. who won’t provide any kind of service at any price. They only have a monopoly where no other company is willing to compete with them. In fact BT are the only company to have spent any money in my area – updating the exchange from ADSL Max to ADSL2+.

    2. alan says:

      “I’m not too critical of BT – at least they will provide a service in my area, unlike TalkTalk, Virgin Media, Sky, Vodafone, etc. who won’t provide any kind of service at any price.”

      Dont all those offer a mobile product for your area then?

    3. AnotherTim says:

      “Dont all those offer a mobile product for your area then?”
      I was really talking about fixed line telephone/broadband, but actually no they don’t offer mobile data either. We barely get a Vodafone signal at all here, and don’t get an O2 signal at all. We do now have a good EE 4G signal, and we have an acceptable Three signal (they share a mast). Three offer the better data tariffs, but EE is faster. I use Three for the unlimited data, hopefully it will get better backhaul in due course.

    4. alan says:

      Strange you get no signal at all from 02 and a poor one from Voda, considering their products operate on a lower frequency range than others. In the middle of nowhere like it sounds you are then you should in ‘theory’ be getting better reception via them when it comes to 2G and 3G rather than worse. O2 and Voda for 3G is capable on the 900Mhz range where as EE is 1800 and 2100 for 3G. 4G is indeed more distance/location dependant as all the providers have bandwidth on all the frequencies for that now.

      You must be living in some serious remote area to have no or barely any signal from not one but 2 or more providers. Practically anywhere you should at the very least be able to get a basic 2G signal nowadays.

    5. AnotherTim says:

      @alan, I’m in the Forest of Dean – it is a well known mobile black spot. In fact you can’t even get a radio signal in the car in some places, let alone a mobile signal! When we were renting in the middle of the forest a few years ago we had to walk half a mile up a hill to get a signal at all – they have added some towers in the past year or two, which is why we now have usable signals from EE and Three. I’m actually using Three on band 20 (technically it is evolved 3G (LTE)). I’m within line of site of the tower, and use a MikroTik SXT LTE Kit which gets a good quality signal.

  5. Meadmodj says:

    “BT has had it too good for too long”. Possibly once but now OR is effectively independent, Ofcom are influencing their pricing and it is a level field for ISPs it is no longer the case.

    BT’s traditional revenues are falling and the new ones are yet to flourish. To sustain current revenues to reinvest it still needs to maintain market share on technology it knows is time limited. Other major ISPs are introducing exclusivity on alternative technologies which will further impact on BT’s market share increasing unit costs in urban and decreasing any cross subsidy for rural as BT has national pricing.

    Plusnet is competing in the no frills, BT in the added services and EE in the mobile lifestyle.

    The difference between BT’s offer pricing and standard pricing is probably already too high and consumers are enticed by different things. BT’s campaigns include, added benefits (BT Plus), better wifi (BT Complete) and now goodies that they can purchase at factory gate prices. Connection charges by other ISPs are to ensure customer commitment and reduce the headline contract price. As BT’s charge is basically just P&P it merely acts as a consideration and a useful physical address check.

    You pay your money and you take your choice. The real issue going forward is broadband prices are likely to rise in real terms and choice is actually reducing.

    1. alan says:

      Whats the actual difference between…
      Superfast Fibre 2 and Superfast Fibre Plus?? From what i can tell the only significant difference (removing the ‘free’ gifts and voucher thing from the equation) Superfast Fibre Plus during contract is more expensive and the only benefit seems to be extra data if you already pay the silly prices for their mobile service.

    2. alan says:

      Also confused why anyone over an 18 month contract on both the packages i mention would want to pay a total of £180 (10 per month) for what is basically a wifi extender or £90 (5 per month on the other package).

      You can buy wifi extenders for £20 each or if you really want a the BT wifi disc they can be had for about £75 (and i did not shop around just looked on the most obvious website) online than that cheapest £80 its going to cost you buying from BT over your 18 months.

      PPS… OMG and if im reading right you then have to send it back if you leave BT LOL… What kind of offers or benefits is this suppose to be? Am i missing the actual benefits?

    3. Meadmodj says:

      BT Complete Discs are used in conjunction with Smart Hub 2. Meaning the hub and one disc makes a two node mesh. Two discs and the hub makes a 3 node mesh. In my experience cheap extenders are a waste of money and cannot be compared with decent cabled WIFI APs or medium priced mesh products.

      People are better investing in their own WIFI kit independent of their ISP and technology including BT Whole Home (3 node Disc set). BT Complete is a solution for those who would rather pay an ongoing subscription or don’t know any different. BT owns the discs but we will have to wait to see if they ever recall them or charge the £30 each for non-return. BT probably remain the most expensive for DSL based products. It’s a personal choice whether their included services are worth it.

      Beware of BT Whole Home discs on a well known auction site as there are different generations of the products and its only the latest that are on par with the BT Complete black discs.

    4. alan says:

      “Beware of BT Whole Home discs on a well known auction site as there are different generations of the products and its only the latest that are on par with the BT Complete black discs.”

      I think you will find the white whole home discs are exactly the same spec as the black ones.

      The black ones are just what BT retail are bundling with broadband (probably to match the home hub or whatever they call it now).

      BT shop itself even sells a single disc cheaper than what it would cost you over your 18 month contract…

      The spec and them being AC2600 appears to be exactly the same as the black ones…

      Both are max AC2600

      The older wifi devices that you MAY be thinking of from BT where regular extenders and rectangular/square in shape. And were in general called “Home Plugs” by BT.

      I can see no reason why anyone would logically want to pay BT monthly for one or more of these over the course of 18 months.

    5. Meadmodj says:

      BT Whole Home WIFI discs currently on version 4.
      BT Complete disc has different firmware limiting functionality and locked down to control from Smart Hub 2.

    6. alan says:

      So the black discs are also locked down?
      The white discs i pointed to almost definitely will not be as as it says in the pdf link “Works with all broadband providers”

    7. Meadmodj says:

      It is the black BT Complete discs that are locked down to work only with the Smart Hub 2. These do not allow direct control and other functionality has been suppressed such as a Guest account. The Hub includes the first node of the mesh so the hub SSID is replicated by the mesh discs. It is therefore a proprietary solution that BT can charge for and no doubt encourage users to stay with them on contract renewal. Expensive particularly for single disc and particularly long term.

      BT Whole Home WIFI will create a self contained mesh (and hence its own SSID) in addition to any SSID from a Router. You can connect and control the disc mesh directly. It can be used regardless of ISP and broadband technology. Earlier versions had problems. Like similar mesh systems it makes a good investment that will outlive changes of ISP or changes in technology until there is a step change in WIFI standards in general use.

    8. alan says:

      Oh dear 🙁 locked down and costs more than a non locked down version. One can only assume people buying this are people that either just can not be bothered to look for the best solution if they want decent wifi (and then moan on here) or people that think BT are going to give you a good deal. Either way as initially stated i can see no benefit in fact it seems there are more negatives to investing in their wifi solution.

  6. MrZipf says:

    This looks like monopolistic bribery. Using deep pockets to pressure smaller and more customer friendly providers. I switched last year and pay less for the same service and no line rental. Household went mobile only, saving a bomb that we don’t need to spend on more eco-unfriendly gadgets.

  7. Sunil Sood says:

    The article mentions BT SmartTalk – that service was withdrawn in January 2019 : http://bt.custhelp.com/app/answers/detail/a_id/40735/~/bt-smarttalk-closure-and-withdrawal-of-service

    1. Mark Jackson says:

      Thanks, nobody informed us about that.

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