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ISP Sky Broadband Reveals UK Pricing for New Ultrafast Packages UPDATE

Tuesday, August 20th, 2019 (7:57 am) - Score 26,612

The long awaited launch of UK ISP Sky Broadband’s (Comcast) new Fibre-to-the-Premises (FTTP) and G.fast based “Ultrafast Broadband” (145Mbps and 285Mbps average speed) packages looks to be imminent and one of our readers was able to grab a screenshot of the pricing, which is not yet showing for everyone.

We had been expecting Sky’s new Ultrafast 1 and Ultrafast 2 packages, which we’ve talked about before (here and here), to go live at the end of last month but for reasons unknown this was pushed back. We can speculate that this move might have been related to Openreach’s new full fibre discounts (here).

Nevertheless a few things have happened in the last few days. Firstly, Sky’s website has started to include the following bit of text at the bottom of their broadband product pages (under legal terms): “Sky Broadband Ultrafast available in Ultrafast Areas only (approx. 10% of UK properties): Speeds vary by location. Guaranteed download speeds of 100Mb: If your download speed falls below 100Mb for three consecutive days, you can exit your Sky Broadband and Talk contracts without early termination charges. Speed check must be done using sky.com/mybroadband. Further terms apply.”

The reference to 10% is plausible if they’re combining the premises passed coverage from both Openreach’s hybrid fibre G.fast and full fibre FTTP technologies using Ofcom’s most recent January 2019 data. The inclusion of a 100Mbps guarantee is also a fairly safe bet since we know that FTTP will have no problem with this and G.fast recently raised its minimum selling speed to 120Mbps (here).

In other words, achieving 100Mbps+ download should be possible on all of the lines they sell via their “Ultrafast” packages, although issues with poor home wiring, slow home WiFi, local (home) network congestion and network capacity supply could still conspire to give you a lower speed or a perception of slower speeds.

NOTE: None of this relates to Sky’s Ultra Fibre Optic (UFO) FTTH network in York, which was separately built as part of a deal with TalkTalk and Cityfibre.

The second big thing to note is that one of Sky Broadband’s customers – who lives in an Openreach based FTTP area – happened to notice that he was being offered the chance to order, albeit only over the phone, their new Ultrafast 1 and Ultrafast 2 packages. Luckily he had the good sense to take a screenshot of what appears to be a limited soft launch.


The post contract pricing is similar to BT’s comparable ultrafast packages (hardly a surprise as they have to follow the same wholesale costs), although Sky are clearly aiming for an undercut with their initial 18 month discount that is notably cheaper. We should point out that the average upload speeds being offered alongside the two new packages are as follows (just as we reported a few months ago):

Sky Broadband Ultrafast 1
Download Speed 145Mbps
Upload Speed 27Mbps

Sky Broadband Ultrafast 2
Download Speed 285Mbps
Upload Speed 45Mbps

The above pricing appears to be including their Sky Broadband Boost add-on as standard (adds +£2.50 per month to the cost).

What do you get with Sky Broadband Boost?

* Evening & weekend engineer visits at no extra cost.

* Daily line checks; we’ll text you if we need to fix anything.

* Use the Sky Broadband Buddy app to manage each screen in your home:

• Set time limits and filters so family members only see what they should
• Pause the internet for extra family time
• Keep tabs on what your family does online
• Works across 3G, 4G and WiFi

We are in the process of trying to get more details, although as previously reported we expect these new Ultrafast packages to ship alongside the new Sky Broadband Hub (aka – Sky Q Hub 2 / SR203) wireless router (pictured at the top). The new router is of a similar size to the current Sky Q Hub, albeit with 4 x Gigabit LAN ports (the Q Hub only had 2) – one of which is for WAN – 2 x Telephone ports (likely an ATA for VoIP connection via older analogue handsets) and 8 antenna.

Internally Sky have been saying that they expect this router’s WiFi performance to be at least comparable to that of the BT Smart Hub 2 router, which suggests a peak combined wireless speed of around 2Gbps. Sky’s G.fast based customers will get a grey coloured version of this router (details). On top of that we note that Sky has been using this new Hub to test their standalone broadband (SOGEA / SoG.Fast) products and we’ll be interested to see if those launch at the same time.

At present Sky has not officially confirmed whether the aforementioned packages and prices will be the same as their full public launch but we are trying to get confirmation. Expect further updates shortly.

UPDATE 8:43am

One of our existing sources has now confirmed the new package details and stated that the prices will be £39 for Ultrafast 1 and £49 for Ultrafast 2 (i.e. without the Sky Broadband Boost add-on), which is in keeping with the above.

UPDATE 10:13am

Several more Sky customers have now had a chance to test this and they report that the packages are now showing up when logged into their Sky Accounts on the website, but as above this only seems to display if you live in an FTTP area (we’re still awaiting somebody within reach of G.fast to confirm if it’s the same for them too). Seems like a soft launch.

UPDATE 11:10am

Sky has just dropped the official press release, which pledges that their new ultrafast 1 package “gives 2 million households access to over 12 times faster speeds than Sky’s standard broadband, with average download speeds of 145Mbps and 285Mbps, depending on what product you choose” (falling to 1.2 million for ultrafast 2). Sadly it doesn’t add anything new to what we’ve already said above.

Kathryn Imrie, Director of Broadband at Sky, said:

“Fast and reliable broadband is an essential part of the family household today, and it’s only going to get more important in future. We want our customers to be able to do even more online, on more devices, without seeing their connection lag or drop. As a Sky Broadband Ultrafast customer, you will be able to seamlessly watch an HD movie, while your partner surfs the web and your kids are gaming in their bedroom.”

A web page has also been setup where people can register their interest in the service. One of our readers has also confirmed that these packages are indeed showing for those in G.fast areas too.

UPDATE 11:23am

We’ve had a few questions about what sort of phone service, if any, is included alongside the Ultrafast packages. I am still trying to get some confirmation on this from Sky but at least one person, who contacted their sales team, says that Sky will give Ultrafast 1/2 subscribers a VoIP based phone product (possibly the same for both FTTP and G.fast lines via SOGEA).

Interestingly existing Sky Broadband customers are also being asked to pay a £34.95 one-off upgrade fee to get the new service.

UPDATE 2:31pm

Despite the aforementioned packages initially being spotted as showing up in FTTP areas, officially Sky are now saying that at launch only those covered by G.fast can order them and FTTP will follow (likely by the end of 2019 as originally planned).

UPDATE 3:33pm

In terms of the VoIP phone service, which is now confirmed to come with these packages. The default is a standard UK call rates service but as usual you can add free calls (i.e. evening and weekends – £5, anytime – £10 and international – £12). We believe that customers can also get £2 off those monthly prices if they call up and ask for it.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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49 Responses
  1. Tom says:

    They won’t be selling anything above 330/50 then…bummer!

    1. Mark Jackson says:

      Not yet because Openreach haven’t launched a consumer affordable 500Mbps and 1Gbps tier but those are expected toward the end of 2019.

    2. Tom says:

      Ah ok, I thought the new & cheaper 500/75 & 1000/115 Mbps tiers were already available at Wholesale level.

  2. Summer Is Here says:

    @Mark Jackson

    Do you think these ultrafast prices include or exclude a telephone services either via copper or the ATA port?

    1. Mark Jackson says:

      I’ll know shortly..

  3. Dominic Davis-Foster says:

    So no built in G-fast modem in the router?

    1. Mark Jackson says:

      So far as I’m aware it does have G.fast built-in, like the BT Smart Hub 2.

  4. Fu man ching says:

    False advertising.. CLEARLY you were paid for this. To claim insider knowledge is a joke

    1. Mark Jackson says:

      Pretty sure Sky are not happy with me posting this and they certainly didn’t pay me to post it 🙂 , but thanks for the usual Trolling Pete. Luv n hugs.

    2. Joe says:

      Bet Mark wishes Sky would just hand him a load of cash for just doing his job 😉

      Though if they did we might get a lot fewer posts about Scotland’s BB and a lot more about the reliability of wifi on the beaches of Phuket 😀

    3. Pete says:

      Hey Mark, this is my one and only IP address so as you can see that person is not me – But If you will insist of accusing trolls of being me, can you at least have the balls to reply to e-mails? Or are you really that scared?

      We will see

  5. Max360 says:

    The Sky ultrafast packages are now listed under the broadband order page. When checking my postcode/telephone number it shows:

    “Broadband Ultrafast is coming soon to your area but check out which of our broadband packages are available to you.”.

    I’m currently with BT ultrafast (FTTP) package.

    1. Max360 says:

      PS: If you logout of My Sky account, then it just shows the ADSL and FTTC packages.

  6. Mark Jackson says:

    Not everyone (I’ve checked). Are you in an FTTP or G.fast area Marcos? Guessing it shows up if you’re logged into your account and within reach of those but not yet got that confirmed from Sky.

  7. A_Builder says:

    More good news 10% of the population can get a very good fast connection at a sensible now.

    Take up will accelerate at these price points.

    @MJ are the two lower tier speeds provisioned on FTTP where available or solely copper? Be interesting if this was the lead in the great FTTP last drop hook up.

    1. CarlT says:

      Not sure how the >50% of the population that can get up to 500Mb via Virgin Media will feel about that one.

    2. Mark Jackson says:

      Not sure on the lower tiers, but that’s a good question. Otherwise I’d assume that ‘Essential’ is almost certainly only via ADSL/ADSL2+ and ‘Superfast’ probably still just FTTC. Sky’s PR team are being quite slow to give me an official reply this morning.

    3. Burble says:

      That’s the one which interests me, at moment am looking at BT 55/10 FTTP product, at these prices I would probably go to ‘Ultrafast’ , but the cheaper ‘superfast’ is good enough for me.

    4. A_Builder says:

      My point badly expressed is that there are incentives now in place to move users from ADSL to FTTC/GFast/FTTP.

      If the great switch off is to occur by 2025 starting the migration, utilising the OR incentive schemes, by selling new product is a way forward.

      @CarlT I’d accept that on VM most users experience decent download but I’d be a lot happier with GFast/FTTP on the upload side of things and their general robustness.

      And there is good FTTP and not so good FTTP and leased lines and they are not really comparable either.

  8. TechGuy says:

    Sky have sent the press email now 🙂

  9. Bob says:

    I’ll guess there will be no slower full fibre package based on the ’59’ average speed.

    Contrastly BT will offer me the 80 package over FTTP only.

    Good to finally have another major player in board. Especially with Zen deciding to raise prices even though I thought wholesale prices were dropping…

  10. Neb says:

    As the G.Fast is still variable in speed is the 145 download and 27 upload the max/up to speeds or is that a hand picked average?

    1. Mark Jackson says:

      For sometime now all ISPs have been required by the ASA to only promote average peak time speeds to the general public, which is what those represent.

  11. Nikhil says:

    I’m in a gfast area and currently with ee. If I go on sky.com website the ultra fast options are available to me. Also when logging into my sky account they still appear at 41.50 and 51.50 for both services.

  12. TechGuy says:

    It might actually be first time I’ve read Sky mention about upload speeds :O

  13. Nic says:

    Hmm, I am a current FTTP customer with BT. When log into my Sky account and enter my phone number I get:

    “Broadband Ultrafast is coming soon to your area but check out which of our broadband packages are available to you.”

    Guess their checker/ordering system still needs some tweaks.

    1. Joe says:

      Your not Market A?

    2. Nic says:

      @Joe, correct I’m not Market A

      Exchange Code: SDTTCHF
      Market Area: Low Cost, Competitive (B)

      but reading the updates to the main post, seems Sky Ultrafast is g.farce only at the moment and not FTTP until later…

  14. t0m5k1 says:

    They tell me on their site that I already have fiber when in fact it’s FTTC

    1. CarlT says:

      Think that one’s been done to death 🙂

  15. Tom says:

    So currently I get FTTP with BT. It’s shows available as per the screenshots above in my sky account. I call up and ask multiple people and they haven’t got a clue about it and are no help at all… embarrassing for sky, soft launching something the sales and broadband teams know nothing about…

  16. Marty says:

    I’m assuming you can keep your phone number when you’ve changed to VoIP for g.fast & FTTP

    1. Joe says:

      Usually. Not always

  17. Carl Robinson says:

    Seems like there’s a big training day at Sky today according to automated call centre message. Spoke to someone in sales who was well versed in the FTTP developments – contacted them after my postcode didn’t show options online. Unfortunately, my area isn’t showing as available yet on Sky’s systems in the call centre either.

    I was told that it is rolling out in stages, probably within urban areas first, but that hopefully by beginning to mid September my property will be on the ‘available’ list for superfast.

    NB I live in a three year old housing development with OpenReach FTTP and BT broadband, in a suburban space between Chichester and Bognor Regis.

  18. Matthew says:

    Maybe now Sky are about to launch FTTP we might finally start to get Sky Q over Fibre in UK like in Italy.

  19. Lee says:

    Sky say I can’t get ultrafast g.fast after checked it but BTw availability checker say I can get g.fast below

    G.fast Range A (Clean) 198.2 151.8 29.6 12.4 130.4 Amber Amber —
    G.fast Range B (Impacted) 167.1 114 19.8 9.4 101.7 Amber Amber —

    1. Christopher Smith says:

      G.Fast is Amber Amber here too but not for speed below hand back threshold reasons. I believe it is because a Managed Install is required locally here for some reason.

  20. Steven Bowes says:

    Should they not concentrate on developing a wifi signal that can cover all of your home first rather than more speed. I live in a 2 bed flat and the router can’t get a stable signal to the main Sky Q box, I have an ethernet cable running through the flat to connect the Sky Q box. What’s the point in more speed?

    1. JmJohnson says:

      I’m pretty sure your issue is going to be environmental.
      Too many wireless networks and a lot of iron in your building… common issues of wireless in a flat.

    2. James says:

      Most ISPs out there who only care if the internet gets to your property and not how you use it.
      You pay for a broadband service and not a WiFi coverage service. However BT offer that for extra like £10 a month.

    3. CarlT says:

      Looks like they are able to handle both at once.

  21. Paul Green says:

    Hopefully this will mean that Sky will start to install their own fibre, and that means we can kick openreach into touch.

    1. New_Londoner says:

      Unlikely given it has previously stated that it has no interest in doing this.

    2. CarlT says:

      I would suggest it means quite the opposite.

      Sky will be pushing Openreach hard for the consumer 500 and 1000 products, and will be committing to purchase at scale to get the best possible pricing.

      If Comcast want a network they’ll acquire Virgin Media.

  22. Damooooooooooh says:

    So on the sky forum a sky employee has confirmed Ultrafast is GFAST only. Waste of time for me then as my exchange only supports FTTP. Looks like I’m forced into BT, time to ditch sky altogether.

    1. Mike says:

      There’s quite a few good ISPs offering OR FTTP.

  23. Armun says:

    Im in a FTTC area is there anyway to get FTTP at all?
    Really cant cope on this speed in a large house


  24. Dave says:

    Keen to know more about Sky FTTP with VOIP and potentially Sky Q over fibre (opposed to satellite). Does anyone have a date yet for fibre FTTP (not g.fast).

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