Posted: 09th Jan, 2008 By: MarkJ
Apple's iTunes online music store has finally agreed to standardise the price of downloadable music tracks throughout Europe. The change should bring to an end one of the most frustrating imbalances, which has seen UK users charged over 10p extra per track.
In response to Apples announcement, Which? lawyer Chris Warner issued the following statement:
"We complained about Apples price discrimination back in 2004 - so were glad theyve finally agreed to give British music lovers a fair deal. The fact theyll soon be able to download tracks for the same price as European customers will be music to the ears of UK iTunes customers
We hope other internet companies including online music companies - will follow Apples lead and match UK prices to prices in continental Europe. Its great to see the work of the European Commission delivering real benefits to UK consumers. We hope this is the first of many positive results like this."
Which? would now like to see Apple lift restrictions that stop people downloading music from iTunes websites in other countries.
Apple is expected to phase in the new pricing scheme over a six month period, which could see non-compliant record labels dropped from the service.