It's a well known fact that Sky and Virgin Media have become increasingly bitter rivals over the past few months following several high profile disputes. So it shouldn't be a surprise when Sky decides to comment on yesterdays 20Mbps speed boost by Virgin:


It's worth pointing out that the "cable" based nature of Virgin's service allows them to offer much faster natural (true) speeds than Sky's ADSL equivalent.

We shouldn’t have to mention that it's always bad to choose an ISP based purely on price and Sky also FORCES you to take up their satellite TV service, hence the total cost is considerably more than they make out above.

Meanwhile most ordinary consumers probably find this continued squabbling between operators somewhat tiresome.