BT & Carphone Warehouse Square Off
Posted: 27th Apr, 2006 By: MarkJ
BT has hit back at a remark made by Carphone's boss Charles Dunstone, which stated that the operator should "spend a little more time looking at their own expensive call charges and a little less time reading our ads". The remark followed BT's complaint to the ASA regarding CW's "free" broadband promotion:
BT Retail COO John Petter said: "This is obviously a very embarrassing ruling, especially when Carphone is telling the world that its play on 'free' means 'free'.
We agree customers are important and note that the ASA has also received over 40 complaints from the public about the 'free' broadband advertisements. We will stop worrying about their advertising when trading standards bodies and customers can stop worrying about being misled by marketing spin about 'free' and the very smallest of small print."
Meanwhile TalkTalks (CW) new package may be suffering as a result of high demand, with some readers having reported performance problems. More @ The Register.
BT Retail COO John Petter said: "This is obviously a very embarrassing ruling, especially when Carphone is telling the world that its play on 'free' means 'free'.
We agree customers are important and note that the ASA has also received over 40 complaints from the public about the 'free' broadband advertisements. We will stop worrying about their advertising when trading standards bodies and customers can stop worrying about being misled by marketing spin about 'free' and the very smallest of small print."
Meanwhile TalkTalks (CW) new package may be suffering as a result of high demand, with some readers having reported performance problems. More @ The Register.
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