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Half of Online UK Residents Have Watched Internet TV (IPTV)

Posted: 20th May, 2008 By: MarkJ
Redback Networks, an Ericsson company that makes video-centric broadband routers, has revealed that more than half of UK residents (57%) watch up to 10 hours or more of on-demand TV or recorded TV each week. The survey, carried out by YouGov on behalf of Redback, questioned 2168 online adults.

The most common methods for recording programmes in the UK were Sky+ (22%), personal video recorders, and VHS machines (27%). On demand services are also used for later recorded viewing. 11% use On demand TV services, whilst 16% use internet catch up services, such as the BBC iPlayer.

Roughly half of online UK residents (48%) have watched video or TV on the Internet, with the vast majority using Internet-based TV services for on-demand viewing (70%). Of that 48%, 22% have watched Internet TV or video over the past 7 days:

"While the good old VHS recorder has created audience demand for time-shifted TV programmes, it is new game-changing Internet video services such as the BBC iPlayer which are reshaping how carriers upgrade their networks over time," said Philip Wilton, Director of Sales and Operations in the UK for Redback Networks.

"This growth of video over broadband is reflected in what also we're back hearing from our service provider customers, with HTTP streaming traffic now outstripping P2P for downloading video content. Where Internet video was just about sharing content via P2P networks, it’s now moved into the mainstream with viewers able to consume time shifted content direct from content provider, placing new strains on the network and the traffic it supports."

Meanwhile, the biggest drivers which would encourage more people to watch Internet TV or video are; more free content available (56%), quality of picture (47%) and the ability to watch Internet video on a TV screen, rather than a computer (38%).

In terms of content, news (24%), entertainment (27%) and short videos (42%) are the most popular type of content to watch on computer rather than on TV.
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