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Just 12.9% of UK Mobile Subscribers Go Online

Posted: 10th Jul, 2008 By: MarkJ
The latest statistics from Nielsen Mobile reveal that 40 million US mobile subscribers (15.6%) actively use the mobile Internet, which is followed by the UK on 12.9% and Italy with 11.9%. The report also found that 66% of mobile Internet users in the UK are male, which compares with a global average of 56%:

Mobile Internet Usage Penetration (Q1 - 2008)
1. US - 15.6%
2. UK - 12.9%
3. Italy - 11.9%
4. Russia - 11.2%
5. Spain - 10.8%
6. Thailand - 10%
7. France - 9.6%
8. Germany - 7.4%
9. China - 6.8%
10. Philippines - 3.4%
11. Singapore - 3%
12. Brazil - 2.6%
13. Taiwan - 1.9%
14. India - 1.8%
15. New Zealand - 1.6%
16. Indonesia - 1.1%

Mobile Internet users do not visit nearly the same number of individual sites as Internet users do over the PC (average of over 100 domains per month). By contrast, the average mobile Internet user in the US visited 6.4 individual websites per month in Q1 2008. This is slightly higher than with UK mobile users (5.5 per month) and German users (4.4 per month).

Typically cheaper and more flexible Mobile Broadband services are helping to improve the growth of mobile web usage, although handsets continue to suffer from some common shortcomings’. 38% say that improved battery life is the single most important enhancement for their mobile device. This is followed by larger screen sizes (22%), more memory capacity (21%) and better data inputs (20%).
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