The irony of this service is it was completely run by Virgin Media from it's inception. Tesco literally did NOTHING. The lines were provisioned by Virgin, the service run by Virgin, the technical support... Virgin. Tesco have no idea how to run an ISP.

Well, when I say Virgin, Virgin Media actually subcontracted the work out to Fujitsu and IBM. It was just a re-branded Virgin ADSL service with slightly different prices.

In January 2015, the entire Tesco Broadband customer base was transfered to TalkTalk as part of the sale of the Blinkbox service.

Tesco Broadband is now re-branded TalkTalk... Haw Haw.

It's funny what you find when you peel back the layers on a branded service.