By: MarkJ - 3 February, 2011 (1:01 AM) - Score: 10347 - Fixed Line Broadband, Special Offers
best uk ISP o2 broadband logoCustomers of ISP O2 UK look set to be hit by a small price rise in the monthly cost of their fixed line home broadband and or phone bundles. Despite the recent +2.5% hike in VAT during early January 2011, customers can now expect a second similar rise to occur on 31st March 2011.

For example, O2's entry level 'The Basics' package (up to 20Mbps speeds, 20GB usage allowance) currently costs £8.17 per month for existing O2 mobile customers and £13.28 for non-customers. Under the new prices these would both rise to £8.50 and £13.50 respectively.

march 2011 uk o2 price rise

Some existing customers recently complained that they were already being charged the new prices, although it's since emerged that this was the result of an email communication glitch. The new prices should not take effect until 31st March 2011 as stated.

So, why a second rise so soon after the nasty VAT hike? O2 recently revealed that it had increased investment in its network by 25% for 2011, albeit mostly to upgrade its mobile services, and as a result it looks as if fixed-line customers are picking up the tab.

O2 Price Rise Statement

The use of the internet has changed dramatically in recent years, and in order for us to continue to give you the level of service that you’d expect from us we need to continue to invest in our network to keep up with demand.

Since launching Home Broadband and Home Phone we have maintained the same price levels across our packages whilst offering market leading products with unlimited or very generous download levels; however we cannot continue to maintain this service level at the same price in the current climate. Whilst the prices are increasing, we still remain competitive against other Internet Service Providers. We’re always striving to give you a great customer experience.

However ISPreview.co.uk has learnt that customers on the older legacy home broadband packages, such as those offering "unlimited downloads", can expect their prices to rise by significantly more (e.g. rises of +£3 per month have been reported). O2 claims that this is because the packages cost more to support, although some customers fear that it is merely a ploy to make them upgrade onto newer contracts.

At the time of writing there is no sign of the same rises affecting O2's sibling ISP, Be Broadband UK, although there is no guarantee that this won't happen in the very near future.
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Comments: 8

asa logogenix
Posted: 3 February, 2011 - 12:42 PM
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I've just been on the phone with O2 customer sevices asking how they justify a 22% increase (I am on a legacy account) and the guy repeatedly gave me the above blah-blah about supporting network costs etc. But what really put me off from 'swallowing' this increase and staying with them was the change in the quality of their customer service: the guy was quite rude and was always interrupting me, first time I had this from O2... unbelievable... bye-bye, O2
asa logoGlo
Posted: 3 February, 2011 - 4:01 PM
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My package ("Premium", renamed as "All Rounder") as purchased last year in June used to be £10/mo before VAT increase.

With this additional rise, I will pay £13 per month. Not only that's near a 30% increase, but I will pay 75p extra compared to a new customer. Nice slap in the face, O2.
asa logocharliefin
Posted: 8 February, 2011 - 11:17 AM
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When I signed up I was under the impression I was signing up for unlimited downloads. Me and my cousin use the internet as a television movies machinge as well as for purchasing and playing games. We've just discovered 6 months into the contract that we actually have a 40gb cap and have been asked to curb our usage.
We already pay over the odds because our local exchange is not unbundled and now they want to increase our costs again!

I feel stupid now after I made the phone call 6 months ago when the chap said "is download amount really an issue as you can have a 60gb cap for 50p less?!" Of course I wasn't to know.

Anyway, it seems talk talk are unbundled on my local exchange and changing my phone too would work out quite profitable.
So, does anyone know of any legal reasons why I can't cancel my contract with O2??? Does it state in the t's & c's or anything?
asa logobarry
Posted: 9 February, 2011 - 12:28 AM
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as an o2 customer and due to pay £13.00 instead of £10.25, have just recieved an e mail via voucher codes offering £40 amazon voucher for new customers! so thats where my £36 a year extra is going!
asa logoFlintstone
Posted: 10 February, 2011 - 10:37 PM
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Up from £5 to £9.50 a month. I'm walking, may as well go for the Talktalk offer as we have their phone service anyway. Stuck with O2 because the service was good and speeds were good but, straws and donkeys backs and all that!
asa logomista C
Posted: 15 February, 2011 - 8:14 PM
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I have just received my letter from o2 explaining about the price increase on 31st of March to £9.50. i am going to have to shop about, but i still think its quite a competitive price for a pretty good service. I do allot of downloading and i have never had any additional charges, which i have now got used to and to be honest i was pretty shocked about.

Flintstone, talktalk talk a good deal but they do not deliver..... they are cheap for a reason, customer service is shocking... etc etc... shop about and read up on customer reviews because i dont think that they will be very good....
asa logorichy
Posted: 16 February, 2011 - 5:55 PM
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My bill is going up from 7.50 to 14.50. Service is excellent, but this is not acceptable.
asa logoJak
Posted: 16 February, 2011 - 9:50 PM
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Got my email too from O2 saying my broadband is going up to £9.50 per month. Pretty ruthless I say...

I am on the Broadband Standard package.

However, I managed to get a loyalty discount applied to my account of £2.50 every month some time ago (which increased to £2.55 with the VAT increase) so am currently paying £5.11 per month.

When it goes up to £9.50, the email does say any discounts will still apply, so minus £2.55, then = £6.95.

I guess an increase of £1.84 is ok to live with, but cheeky nevertheless!



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