Cable giant Virgin Media has published the results of a new ICM survey, which was conducted with 1,000 UK adults during July 2010. The study found that 9 out of 10 consumers still find current broadband ISP advertising to be misleading. In response Virgin has pledged to publish the typical average speeds its customers receive each month across its 10Mb, 20Mb and 50Mb services.

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The Communications Consumer Panel (CCP), which claims to be an independent watchdog for the communications sector but does little to engage with consumers directly, has written to the UK governments Culture Minister (Ed Vaizey) and asked him to compel ISPs to advertise average or typical broadband speed information rather than "up to" speeds.

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The UK Advertising Standards Authority (ASA) has extended its digital remit to cover misleading promotions for products on a business's own website, such as for the sites run by most broadband ISPs. Until now this has allowed some internet providers to flout the rules, leaving only Ofcom with any power to effect a change and they generally do not tackle individual cases like the ASA.

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Comparison site Broadband.co.uk has released its latest anecdotal monthly broadband speed testing results for the past month of August 2010, which saw the average UK internet download speed drop slightly from 5.106Mbps in July to 4.980Mbps now.

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Shaping Norfolk's Future, a business-led partnership that works to create wealth and jobs for the people of East Anglia and Norfolk in the UK, has lashed out at yesterdays claim by BT that "Broadband Britain [had] been a success story". The group noted that many residents and businesses in rural East Anglia are still without broadband or struggle to get anything more than a slow internet connection speed.

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The i3 Group's Fibrecity project, which is already offering "super-fast" 100Mb Fibre-to-the-Home ( FTTH ) fibre optic broadband ISP services in the south coast city of Bournemouth (Dorset), has asked for residents who want to be connected to its next fibre optic network in Dundee (Scotland) to apply now and benefit from a FREE connection.

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The sometimes controversial Chinese telecommunications solutions firm, Huawei, has strengthened its partnership with BT Openreach by providing a number of access products to aid deployment of the operators new national "super-fast" UK fibre optic broadband ISP network.

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The latest consumer study from Which? UK, a popular consumer magazine, found that nearly half of those it surveyed (10,000 people) had suffered problems when trying to change broadband provider. Issues such as on-going billing after cancellation, difficulties with establishing the new ISP connection and downtime (more than a few hours without internet access) came top of the gripes.

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