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uSwitch 2018 Awards Name the UK Best Mobile and Broadband ISPs

Friday, February 9th, 2018 (9:28 am) - Score 8,643

The annual uSwitch.com Awards 2018 were held last night, which saw budget ISP Plusnet pick-up the most wins for fixed line home broadband services and giffgaff grab the largest number of awards for their mobile service. Meanwhile NOW TV was named as the best TV provider.

The winners appear to have been selected via a combination of methods, including respondents from a UK consumer survey of 5,603 adults (collected between 18th December 2017 and 2nd January 2018), a panel of fifteen judges from the national and technology press and a couple were selected by using other data that uSwitch had collected.

Apparently the ‘Most Popular Broadband Provider’ award and ‘Most Popular Mobile Network’ award were calculated using the consumer panel and uSwitch sales. Meanwhile the ‘Fastest Broadband Provider of the Year’ award was based on data collected via uSwitch’s consumer speed testing tool between 1st January 2017 and 31st December 2017 (i.e. over 1 million speed tests).

Perhaps unsurprisingly for a big commercial comparison site, smaller broadband ISPs were nowhere to be seen in the award selection. As a result it’s no real surprise to find that Virgin Media picked up the award for ‘Fastest Broadband Provider’, even though faster residential ISPs do exist (B4RN. Hyperoptic, Gigaclear etc.). Take with the usual pinch of salt.

2018 Award Winners & Runners Up

Broadband & TV Categories Winner Runner-up
Best Broadband, TV & Home Phone TalkTalk Sky Broadband
Best Provider Customer Service Plusnet Vodafone
Best Smart Media Device (judges’ award) Amazon Fire Stick Sky Q
Best TV Content (judges’ award) Netflix Sky TV
Best TV Streaming Service Netflix Amazon Video
Best Value Broadband Provider Plusnet TalkTalk
Broadband Provider of the Year Plusnet TalkTalk
Fastest Broadband Provider Virgin Media BT
TV Provider of the Year NOW TV TalkTalk
Most Popular Broadband Provider BT Sky Broadband
Mobile Categories Winner Runner-up
Best Network Coverage O2 Vodafone
Best Network for Customer Service Tesco Mobile Virgin Media
Best Network for Data giffgaff BT Mobile
Best Network for Roaming Three EE
Best Pay Monthly Network Tesco Mobile BT Mobile
Best PAYG Network giffgaff Asda
Best Retailer for Customer Service Virgin Media Apple
Best SIM Only Network giffgaff Virgin Media
Best Value Pay Monthly Tesco Mobile Virgin Media
Best Value SIM Only Plusnet Mobile iD Mobile
Handset of the Year (judges’ award) Apple iPhone X Samsung Galaxy S8/S8+
High Street Retailer of the Year Tesco Three
Mobile Manufacturer of the Year (judges’ award) Samsung Apple
Mobile Reseller of the Year Mobiles.co.uk Mobile Phones Direct
Online Retailer of the Year Apple eBay
Most Popular Mobile Network Three EE
Network of the Year giffgaff Sky
Mobiles, Broadband & TV Categories Winner Runner-up
Telecoms Innovation Award (judges’ award) Face ID Google Home
Quadplay Provider of the Year Sky Broadband

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
13 Responses
  1. occasionally factual says:

    Plusnet “Best Customer Service ” award!

    So the 2nd most complained about ISP has the best service? (From OFCOM surveys)

    Doesn’t add up.

    Need more than a pinch to take this result seriously.

    1. apolloa says:

      Yeah you say that but then some of the other results make sense? Especially the cellular awards, then again it hasn’t TalkTalk above Sky for combined package includes my TV????

      Very strange indeed…

  2. Graham Long says:

    I suggest a whole salt cellar is required.

  3. John Camilleri says:

    What rubbish! Shame on uSwitch, you’ve lost a lot of credibility here!

  4. Kev says:

    There’s a load in there just not making sense – I’d be questioning the data source and what parts of the public were interviewed. Very odd!

  5. paul says:

    so this is just who paid uswitch more money, what a load of crap this is!

  6. Craig says:

    GiffGaff award for the Best Mobile Data, they are well known for having the slowest data speeds? Also Virgin Media, running up for Customer Service, what a joke! Indeed how much money has been given here for these awards.

  7. Brian Storey says:

    Wow. A bit Oprah Winfrey in the Mobile awards. Everyone wins one!

  8. Billy says:

    When did uSwitch have credibility?

  9. Jase says:

    So to be the Best Broadband, TV & Home Phone provider you have to get hacked several times and get fined £400,000 by the Information Commissioners Office (ICO) for security failings that allowed a cyber attacker to access customer data “with ease”.

    How exactly does that work?

  10. Mark says:

    U switch unbelievable you get a back hander from broadband suppliers what a copy n will report this to the obudsman because it sounds to me you conning the public you lot should be investigated

  11. James says:

    Can’t trust here clearly!!

    1. James says:

      Talk talk have been nothing but crap.

      I work for a major cp, and have to apply to Ofcom rwgulations or you can get massively fined, as in millions.

      And talk talk dont give a crap.. dont log anything on my complaint.. useless.

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