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EE Becomes BT’s Main UK Broadband Brand – Launch 1.6Gb FTTP UPDATE

Wednesday, Oct 18th, 2023 (11:30 am) - Score 26,872
bt ee shop front

The big branding change continues. Some 18 months have passed since UK telecoms giant BT announced (here) that EE would – over time – gradually become their “flagship brand for our consumer customers” (i.e. converged broadband ISP and mobile plans etc.) and another shift begins today, alongside the launch of their 1.6Gbps package.

In case anybody has forgotten. Back in April 2022 the BT Group announced a significant and surprising change in their branding strategy, which leant toward simplification (i.e. no more having “two of everything“) by turning EE into their “flagship brand” for consumer customers, while BT becomes the main brand for their Enterprise and Global units. Finally, Plusnet will continue to “serve customers with basic no-frills broadband and landline.”

NOTE: Openreach’s national FTTP network currently covers almost 12 million UK premises, rising to 25 million by December 2026.

Since then there have been a series of gradual moves (e.g. product changes and withdrawals) to help facilitate this transition, such as the fact that BT and Plusnet no longer sell their own-brand mobile plans (i.e. if you want consumer mobile, go to EE) and the provider’s latest SmartHub Plus (SHP / SH3.1) router launched first as an EE, rather than BT, branded product.

Despite all this, BT has continued to sell consumer broadband, phone and TV packages, but that was never going to last forever and today will see a bigger move away from BT and on to EE.

What’s happening?

EE is essentially re-launching itself today as a “new platform for UK consumers” and a “new brand“, which includes features such as EE ID, new TV products (EE TV returns, albeit much the same as BT TV before it), the launch of their 1.6Gbps FTTP package on Openreach’s broadband network (as soft launched in June 2023), best value mobile, and priority gaming services. A lot of existing packages are also being “revamped“.

The changes are also being supported by a nationwide advertising campaign, which will lead with three separate TV adverts and launches on Friday 20th October.

Marc Allera, CEO of EE, says:

“Today we’re incredibly proud to be launching a new platform for the UK, open to anyone and everyone – that will transform our customers’ experience beyond connectivity.

With an EE ID, customers nationwide will be able to access a wide range of exciting new products, services and experiences across new sectors – easily and conveniently, in one place. We are also evolving the EE brand, while at the same time doubling down on great new connected products, with the launch of the fastest broadband, best value convergence, and exciting new TV services.”

Underpinning all this is EE’s revised platform – a new online marketplace bringing customers new ways to shop, organise devices, subscriptions and services, as well as their digital identity. Powered by EE ID (utilising multi-factor and passkey authentication to keep personal data secure), the new platform can be accessed via the EE App as well as online, for all UK consumers regardless of their current mobile or home broadband network.

From launch, the first release of the platform will offer access to traditional network products, as well as the new EE Consumer Electronics Shop, Gaming, Home Security, Insurance and Subscription services. Upcoming releases will, over time, add more partners subscriptions, services and capabilities, including the ability to log-in to 3rd party websites and partner-verified identity.

In terms of the “newEE TV products (it’s not the first time they’ve had a service called EE TV), these are said to reflect a “comprehensive range of flexible content and set-top-box options“. For example, the EE TV Box Pro device with multi-room is due to launch in the “coming months“, which sounds a lot like BT TV’s current kit.

In addition, the EE TV app is to launch on Apple TV 4K with a bespoke TV guide offering a live TV experience as well as an EE branded remote. In addition, the Apple TV app will also become available on EE’s set-top boxes. Naturally, this shift means that the existing BT TV service will be rebranded to EE TV in the “coming months“.

Next up. Tomorrow will finally see the launch of EE’s long-promised 1.6Gbps (120Mbps uploads) home broadband tier on Openreach’s national Fibre-to-the-Premises (FTTP) network, which at the wholesale level is currently still only in its pilot stage (due to complete by the end of 2023). But curiously, EE’s announcement makes no mention of service prices, although we’ll update with details on that ASAP.

The announcement claims this package “delivers the fastest speeds and reliability of any major provider in the UK“, although Vodafone’s 2.2Gbps package has technically just stolen that crown. EE should have perhaps added the words “widely available“, as Openreach’s coverage is superior. Virgin Media are also preparing to launch a 2Gbps tier and that will be able to cover well over 16 million premises.

Following an exclusive partnership agreement with Cambridge-based developers, Netduma, EE is also introducing a new service called ‘WiFi Enhancer’, that will allow customers to boost their home connectivity by prioritising their online traffic using ‘game mode’ and ‘work mode’. EE is also introducing new WiFi Controls, allowing customers to take control of all the connectivity in their homes and get the most out of their Wi-Fi.

Finally, EE Broadband customers will also be able to “exclusively unlock market leading unbeatable value mobile savings for their whole household“. This includes for the first time being able to add unlimited data SIMs on flexible 30-day subscriptions from just £10, which should help to keep them competitive with O2 and Virgin Media’s various bundles.

Closing Thoughts

The move is a significant one on their branding journey and, as it stands, we’re still far from certain that turning EE into BT Group’s main consumer brand is the right decision. The big problem here is that BT has, for as long as we can remember, been the main brand associated with their consumer broadband, phone and TV base, and indeed we’d question the wisdom of doing anything to change that. People often also associate it with Openreach’s rollout of new networks, even though they’re now legally separated, but BT still significantly benefits from that via word of mouth.

By comparison, EE still feels like a younger brand and one that has historically been more associated with mobile. Trying to change something that is so well established in the consumer subconscious is often a lot harder than marketing departments realise. As such, we can’t help but feel that BT has failed to understand just how closely tied their central brand is to consumer broadband and phone, which is something that may hurt them.

The area to watch here will be in how much all of this impacts future growth in their customer base, which is a difficult area to assess because BT has long since stopped publishing customer figures for their total broadband base (we do get details of their FTTP base, but that has its own context in this market of demand for full fibre and so isn’t much help).

At the time of writing, we don’t yet have all of the specific prices and product details for EE’s new options, but that should become much clearer tomorrow. In the meantime, our original coverage of their 1.6Gbps soft launch covers most of what you can expect on the broadband side (here).

UPDATE 11:35am

EE has informed us that 1.6Gbps will be sold as their ‘busiest homes bundle’ and will be £69.99 per month on a 24-month plan. By context, their Full Fibre 900 plan is £58.99 and Fibre plans start from £32 for 36Mbps.

UPDATE 20th Oct 2023

At present the only way to order the 1.6Gbps plan is to phone EE directly. We suspect this may be partly to limit potential demand (i.e. low-key promotions), at least until Openreach takes the related tier out of the pilot phase.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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93 Responses
  1. Avatar photo anonymous says:

    Typical BT. Charge a fortune for a crippled service. 120mbps upload ! Woooo, such an improvement over 1gig service.

    Meanwhile, many ALTNETS offering symmetric – same both ways for less.
    Even Virgin Media are going to be symmetric when they launch more areas that have been upgraded to XGS-PON. That’s their plan.

    ALNET vs BT – erm, I’d pick the ALTNET. Its cheaper and faster and not using legacy technology.
    Now cue the BT employees, ex-employees and evangelists……

    1. Avatar photo Matt says:

      It was the first thing that jumped out to me too. Pretty pathetic.

      One of the big advantages the BT group have is a large IPv4 pool of addresses. I suspect that their differentiator to altnes and a selling point could be lack of CGNAT. A hard one to market but I’m sure they’d find a way.

    2. Avatar photo Matt says:

      I mean, you have to have the network AVAILABLE to you to be able to buy it. You can argue as much as you want, and complain that altnets are “better” but you can’t buy something not available to you.

      I’d love a Cityfibre circuit. are they available here? no.
      Are any other altnets available here? Not yet, no.
      Virgin FTTP is – and it’s dog.
      BT FTTP is – and it’s the best available service here. Do I wish it was cheaper? yes. Would I like more upload? yes. Would the average consumer notice? probably not.

      So given the choice of ~50mbit VDSL, or 1000/110 – which do you think people are going to pick ??

      Also there’s more to the network than the connectivity to the end user premises. Redundancy / diversity / latency / capacity / peering – all play a part in the network being decent (Things Virgin seemingly struggle with, ontop of not letting you out of contract / having very poor support staff)

    3. Avatar photo Andrew says:

      Absolutely agreed, Openreach suck

    4. Avatar photo Luke says:

      As an employee I agree.
      Til Openreach move off gpon onto newer tech it’s asynchronous
      Because there’s 2.5gb and 1gb at the splitters.
      And why hurt your own leased line business.
      Altnets haven’t got thousands of customers that may switch to a cheaper service and that’s going to impact the residential availability.
      Altnets want as much take up as possible and the flexibility of not having a lucrative side business that provides bispoke connections.

    5. Avatar photo Mike says:


      Almost all providers let you buy a static IP if you want one, or you can use a VPS/VPN to get around it.

    6. Avatar photo XGS says:

      ‘Even Virgin Media are going to be symmetric when they launch more areas that have been upgraded to XGS-PON. That’s their plan.’

      Is it? I’ve heard nothing about symmetric for months and the existing XGSPON customers are on the same upload speeds the cable customers are. I have heard it may be offered as an optional extra.

      As everyone else said they’re still selling well even with the huge asymmetry. Their brand name is very well known and means they continue to win customers by default. Their network coverage is higher than everyone else bar Virgin Media if you count VM’s HFC network.

      I’m very much not a fan of how asymmetrical their tiers are but they’re offering them and they’re selling them. Altnets are making some impression and as they build out some more Openreach might change their packages but for now they’re on record as saying that they don’t see any value in it.

      You don’t like it, I don’t like it, but over 30% take up of FTTP including areas very recently enabled seems to indicate enough people like it to be buying it and that’s all they care about.

      The ratios are actually roughly the same as the usage patterns across their network.

      I don’t think you’re going to find anyone supporting Openreach’s choice of upload speeds on their products and certainly no-one evangelising them but we’re where we are.


      A very happy You 8000 customer.

    7. Avatar photo BT Employee says:

      Chat shit get banged

    8. Avatar photo K says:

      Thing about it is this. Openreach and BT have the best customer ratings in the UK for a national provider. Yes i would like symmetrical speeds but as i am in an area of only Openreach and VM i will continue to gladly pay BT for their fastest service. Altnets tend to be smaller outfits that are not as reliable as the bigger ISPs. Its all there in the customer ratings for anyone to see, (if you want to see and admit it that is).

    9. Avatar photo GNewton says:

      Actually, BT is one of the worst rated telecom companies in the UK, see e.g. https://uk.trustpilot.com/review/www.bt.net

      BT simply isn’t forward thinking, it uses asymmetric fibre which is currently available to only 36% of the UK. BT is more than a decade late in the game!

    10. Avatar photo K says:


      Actually you are wrong. You cant trust reviews on trustpilot as its users mainly complain and dont give credit as much. If you look at the ofcom complaints record BT comes out top as the least complained about ISP in the UK. And thats going by official ofcom records.

    11. Avatar photo Ivor says:

      I think I’d value the company with a massive footprint over those that don’t.

      While Openreach’s 1+Gbps service is still GPON and still has asymmetric upload, it would appear to be available to just about everyone (maybe not the ECI crowd?).

      It’s all well and good that some altnet can claim to offer faster speeds – to all of their 10 customers?

    12. Avatar photo Advisor says:

      You whinged when the weren’t offering FTTC, you whinged when they offered FTTC, you whinge when they offer FTTP.

      Do consider maybe getting a life, random troll. You’ve been posting pointless poison for years and it really is sad. Get a life you tragic individual.

    13. Avatar photo Derek Johnstone says:

      My partner and I were withh EE for 7 years with no issues. Soon as BT took over we had continued dropped calls, gargled conversations and sometimes no signal. Complained many times and was told to switch off the WiFi when at home as this may be causing the prob.
      We’ve been with Vodafone for the last 6 months and NEVER had an issue. Plus, we get 100gb of data for £10 instead of £13 for 10gb. It was a win win for us and we both wouldn’t recommend anyone to Join BT or EE.

  2. Avatar photo Matt says:

    EE running some kind of local discounts? 900 runs at £53 for me, with “was £58” in the blurb- just a heads up Mark to the pricing update.

    1. Avatar photo Jim says:

      Yup, just like BT do/did, 900Mb is £43 for me. I’ll be interested to see if the new tiers have discounted pricing when they launch tomorrow….

    2. Avatar photo Fud McBaws says:

      BT will have lower prices based on the competition in the area.

  3. Avatar photo Mike says:

    I wish they’d just do packages that conform to network adapter speeds, 1000/2500/10000 etc.

    1. Avatar photo XGS says:

      The underlying technology providing the services doesn’t conform to network adapter speeds. Why would you want broadband to be able to saturate your home network completely anyway? End up slowing other devices down when they’re trying to do other things.

    2. Avatar photo Kushan says:

      It’s precisely because of those network adapters they can’t offer packages rated at those speeds. Real world speeds are what the ASA measures against and you can’t actually get gigabit over a gigabit line.

    3. Avatar photo Big Dave says:

      As Kushan says the restriction is due to the real world limitation of what Ethernet adapters actually do rather than how they are named. I just did a speedtest on my 900mb line and it came back as 934mb and you can bet the connection is 1gb but they can’t advertise it as such because people won’t get it in the real world. I wonder whether at some point in the future we will begin to see PON based LANS.

    4. Avatar photo Ivor says:

      there is no real point to using PON inside the home. If you’ve got to run new cables anyway, might as well make it point to point and use cheap commodity ethernet equipment.

      Though realistically 2.5 and 5GbE are perfectly adequate for 99.999999999% of people and that can be done over copper.

    5. Avatar photo mike says:

      @XGS we don’t live in a world with hubs anymore. You can’t saturate a switched network with a single connection. Switches have the bandwidth to saturate all ports, but if you have a 1Gbp switch and download at 1Gbps only two ports are being saturated. Your other devices are free to talk to eachother on the network without any degredation.

    6. Avatar photo XGS says:

      My home network has multiple switches, Mike, YMMV.

    7. Avatar photo Ad47uk says:

      @XGS, my home have multiple switches as well, I doubt they get saturated, the only time they come near it is when I copy to and from the NAS and I think the fastest I have seen something is around 800Mb/s. That have to go through the switch up here, to the router and then another switch to the NAS.

    8. Avatar photo XGS says:

      I’m delighted to hear that, Ad, but doubt that our home networks or the Internet connections serving them are comparable.

  4. Avatar photo Cheesemp says:

    I still don’t get the brand choice. For younger users it makes sense but an older user? Its just going to confuse them (and probably worry some of them that they are being scammed). Lets face it there are users out there who will not know/understand that EE = BT. It could easily come across as one of those old scams to sign you up with a different energy provider without your knowledge. I think they should have retired EE in all honesty. I don’t see the confusion being as bad in the other direction (losing EE). They must be convinced the Kevin Bacon advertising works?

    1. Avatar photo JamesBand says:

      I concur. I would have thought it would have been better just to totally rebrand EE as BT instead of being part of the “BT Group”. Then just have “BT” for Consumers and another “BT Business” division for those customers.

      I don’t think “EE” has any better perception of brand than BT. What BT needed (and/or still needs along with telecom providers in general) is good customer service and fixed pricing. Its legacy as British Telecom is a good brand name.

      If they wanted they could have made the slogan of BT as “Everything Everywhere” if they wanted. Seems odd to rebrand a good legacy name as EE. Surely it should be the other way around.

      As for the pricing, at those prices for Openreach FTTP, it would make more sense if they were fixed for the entire contract term i.e. that is the price you pay period without any “CPI increases”. Otherwise, other competitors on Openreach FTTP are already cheaper without any sales or offers.

    2. Avatar photo Jane says:

      Yes, I just learnt about EE today on my BT bills. I have been a BT customer since the early 1980s and never switched. I have broadband and landlines. I am already having to get ready for London being forced into digital voice by end of 2023 with apparently a new hub coming etc etc. Secondly we have this – whatever it will mean with EE.

      Never mind that hopefully the area is being worked on by Community Fibre (although FTTP is not available in my area yet from any provider in this bit of London) but that would be a third major change if it comes and I choose to take it

      Why all at once – Digital Voice, EE (loss of BT brand some of us know and love) and FTTP coming anyway in many places. Exciting for tech people. Complicated for some of the rest of us who probably really just want nothing to change ever other than quicker download speed and lower prices.

  5. Avatar photo Andrew says:

    Has it been confirmed that a new ONT is required for the 1.6 Gbps service; and does it just have one port? I have a four port ONT and quite keen to keep the option of being able to have multiple separate broadband services.

    1. Avatar photo XGS says:

      Your 4 port ONU is 4 x 1 Gbps ports. That won’t cut it for 1.6 Gbps.

    2. Avatar photo Andrew says:

      Indeed. What I am trying to find out is if the new ONTs are single or multiple port.

    3. Avatar photo unknown says:

      If you h ave the older models sOR had installed, then yes. The older ONT’s a re gigabyte capable. Newer onies a re 2.5

    4. Avatar photo sic says:

      some of engineers actually instal 2.5G Nokia ONT

    5. Avatar photo Andrew says:

      @sic Looks like the answer to my question is that my four port ONT would get replaced by a single port ONT. The 2.5 Gbps Nokia ONT is single port: https://www.ispreview.co.uk/index.php/2022/09/pictured-openreachs-future-2-5gbps-ont-for-fttp-broadband.html

    6. Avatar photo Big Dave says:

      Pretty sure it will be a single port. The current ONT’s no longer even have a telephone port as it is now fitted into the router (this has been the way for at least a couple of years, mine was fitted in November ’21).

  6. Avatar photo Phil says:

    EE has informed us that 1.6Gbps will be sold as their ‘busiest homes bundle’ and will be £69.99 per month on a 24-month plan – Not worth the money! Will be very small percent of people will buy it.

    1. Avatar photo XGS says:

      Indeed there will. If you aren’t interested in it just don’t purchase it.

      I’m delighted it’s being released: multigig / >1G services are going to speed up adoption of 2.5 and 10 Gbit Ethernet.

    2. Avatar photo I love Starlink says:

      £69,99 a month for 1.6Gbps down? I am sure plenty of people will phil!

    3. Avatar photo Phil says:

      @XGS the openreach engineer layed full fibre in other side of my street I asked him polite will my street get full fibre 1000/110 he say not a chance as your street is limit to 330/50. You won’t getting 1000/110 also full fibre isn’t coming to your street as it hard to reach. I just knew it anyway lol.

    4. Avatar photo XGS says:

      Doubt it.

    5. Avatar photo Alex A says:

      @Phil no ECI has been deployed for years. The 330/50 limit is a database issue and gets rectified shortly after deployment.

      Honestly, take what engineers say with a grain of salt.

  7. Avatar photo GG says:

    Presumably Virgin will launch their 1.6Gbps and a bit service this afternoon?

    1. Avatar photo Bob says:

      1.61 Gbps lol

  8. Avatar photo I love Starlink says:

    Yup.. and they just made a load of people redundant too. Capita are out for most of the contracts and some call centres are being slimmed down

    But I have been sending this in for about a year now and no one has notified. I was right, being someone on the, now defunct merger team.

    1. Avatar photo XGS says:

      The CEO of BT Consumer announced it in April 2022 and ISPR featured it in a story that same month. Not a huge amount to add until it became ‘official’.

  9. Avatar photo DazaMcC says:

    Can anyone who can order 900 Mbs internet order 1.6 Gbs with a new ONT? Are there any other upgrades needed before I can order?

    1. Avatar photo XGS says:

      No. The Openreach product it’s based on hasn’t been released nationwide yet.

  10. Avatar photo Lucke 1 says:

    Some people will always cry. No wonder England never win world cup.

  11. Avatar photo unknown says:

    I’m in the crowd trhat see’s the change as a futile one a s BT’s recognition seems too valuable ato put to waste this way compared to susch a newer brand so asssociated with mobile in comparison. But it’s obvious they’re going for a younger market, which might have a chance of working in the long run.

    There is a lot in the fourth update that I found pointless, such as the ” full control over your wifi” which we have already through the Hub Manager and MyBT app. Overall it sfelt empty. Just stuff we already have, stuff already announced and still no real clarity on what the branding means to existing BT customers.

    That said, the EEID is a big step forward. Combining products cross-breand so t he bill’s all under one roof is exactly what should have been done before moving mobile customers over. It’s a nice feature and possibly t he only masive positive for me.

  12. Avatar photo Karen says:

    Has EE Broadband capability got better? It always seemed inferior to BT’s and didn’t seem to offer the same capabilities.

  13. Avatar photo Sam Perry says:

    I’d just be happy to have 300 meg and a landline…

  14. Avatar photo Daminous says:

    “EE has informed us that 1.6Gbps will be sold as their ‘busiest homes bundle’ and will be £69.99 per month on a 24-month plan”

    Yea, yea, and like with everything BT, EE, Virgin and whoever NO ONE will ever see this 1.6Gbps speed, and you’ll get the standard excuse of “guaranteed speed” that is if you are lucky half the speed you get promised. I also note how with all this talk, as usual there is no mention of anything of actual value, more so when BT/EE etc is all using the old internet still, and hasn’t modernized to adapt and use modern technology, and actual future proofing.

    Know people in th e area and fell for the “full fibre” blah, blah speeches, signed up, and they are worse off now than they were before.

    1. Avatar photo Ivor says:

      what’s this “old internet” you speak of?

      It’s hard to grasp whatever it is you’re trying to talk about.

    2. Avatar photo Jason says:

      Lol… Old man shouting at cloud

  15. Avatar photo Nick Roberts says:

    New corporate branding, new logos and letterheads, advertising literature, re-vamped offices, re-painted vans and new name badges for staff . . . . but little actual change in service provision . . everybodies on an earner (Even engineers) . . . except the user . . . the PPE of organisational “Change”. . . . remember what happened to all those lovely banks who were forever changing their imaging.

    1. Avatar photo Twitch says:

      This presenting some new opportunities for curtain twitching and obstructing technicians carrying out tasks the Ofcom code believes they can because you disapprove, Nick?

      Maybe demanding the cable company uses the BT ducting when there is no mechanism or agreement for it to happen, forcing the cable company to dig and their being prevented from digging by your complaints and total misunderstanding of the law, compensated for by enthusiastic curtain twitching could have a rerun?

  16. Avatar photo Fibre Scriber says:

    What does this mean for the existing BT customers, especially in regard to the supposed rollout of Digital Voice, which doesn’t seem to be happening at all. The so called regional rollout where some people are sent letters and cards, telling them they are being switched to Digital Voice only to find exactly nothing happens. BT and now EE, we are told have 8 million people to be changed over, let’s say, being generous, 4 million have the smart hub 2, where are BT/EE going to get a further 4 million plus smart hubs 2 in a hurry. just doesn’t add up Trying to do so many things at once is only going to alienate their customer base as these changes become more apparent to the people who pay the bills. BT should remain as BT, when the inevitable happens and they begin to lose loyal customers, then they will find changing the name was one big no no.

  17. Avatar photo Jason says:

    Whenever there is an announcement from the nations favourite theres always a nice list of salty complainers . You reply you took the bait

  18. Avatar photo Fibre Scriber says:

    @Jason, Just address the question and points made, instead of coming out with some glib 2 line fanboy generalisation.

  19. Avatar photo Jason says:

    Reminds me of what happened in Belgium around a decade ago… The big heritage brand Belgacom changed its name to its mobile brand Proximus…
    They had a very dominant position in the market though – pretty much a duopoly over there

  20. Avatar photo Ad47uk says:

    Still BT at the end of the no matter what name they call it, with the same awful customer service and the same overpriced products and trying to get you to update to stuff you don’t need.
    I vowed many years ago not to go back to BT and while I did go with plusnet, which, while owned by BT, is or was run as a separate company and offered a pretty good service. No bloated router, a pretty good customer service, in the UK and not in some far off land and did offer a pretty good service for a pretty good price. Now they are even starting to become like BT/EE, with stupid long contracts

    While one day I may have to go back to Out of reach network, because you never know what may happen in the future, I am sure of one thing, it will not be with EE.
    Also, why would I want an EE Id if I am not with EE?

    1. Avatar photo AD World Dominion says:

      No-one cares, Ad.

      Nobody cares what you want to buy, no-one cares what Hereford is buying, and absolutely no-one cares what the very few friends you have are buying.

      You are so boring you could probably sneak in a terrorist attack. Your posts are such nonsense people stop paying attention way before you write anything with value of you do. GCHQ are human beings and your insane nonsense would put them to sleep the same way it does everyone else.

      No-one cares about your experience, no-one cares about Hereford. Random town in decline. Sooner you stick to being that guy boring people at the bar in real life the better. We no longer have to read this nonsense.

    2. Avatar photo Ad47uk says:

      @idiot AD World Dominion.
      That is fine coming from someone who uses made up names all the time so no one knows who it is posting, you are just a complete and utter idiot, simple as that.
      but that seems to be the normal with this country, people brainwashed and have no mind of their own, no wonder this country have gone down the drain, where the government companies say jump, and you all say, how high sir.

      No hope for this country, it is done.
      coward, that is what you are.

  21. Avatar photo Acdeag says:

    The whole group should be EE or BT not a mishmash. France Telecom renamed itself Orange and that applied to the whole group.

  22. Avatar photo Oldtimeuser says:

    People here will no doubt say Altneys are cheaper, don’t go with BT/EE.

    Do these same people ever read these third party companies terms and conditions too, or just look at the new customer shiney price tag only?

    Take with Gigaclear for example with my old parents in Dorset…

    Yes 18 month new customers price for 900mbs install is just £49 a month.

    Yet, after 18 months you are jacked up massively,…

    Offer terms and conditions apply. After 18-month minimum term period, the price per month will revert to the standard list price for existing customers at that point in time. Currently: 200Mbps £41.50/month, 400Mbps £51/month, 900Mbps £82/month.

    So, Gigaclear going from £49 a month to £82 a month, and yet some will say Altnets are still cheaper!

    1. Avatar photo Oldtimeuser says:

      Factor in the price discounts for existing BT/EE Mobile or Broadband customers and you’re near enough same price for the 900 tier as mentioned above.

      Gigaclear £49;
      EE £53.

      Take off the 10% broadband discount for existing EE Mobile users.


      Upto 30% off existing BT Broadband users for new EE Mobile or sim only etc…
      (Which then in turn gives you the 10% discount off Broadband, if done before switching from BT to EE, so you can save upto 40% overall).

      Do the Altnets do this?

    2. Avatar photo Big Dave says:

      That’s if the altnets get their finger out and finish their builds in the first place. Swish Fibre (Fern Trading, Jurassic Fibre etc) trenched our street and ran a Fibre between 2 poles in January then since then……nothing apart from when they came back to redo the poor tarmac they did in the first place. Meanwhile Openreach has been live for 2 years and has had a full Fibre monopoly. If Swish ever do finish it’s probably going to be to late anyway……

    3. Avatar photo Ad47uk says:

      LOL, you are joking, that would involve thinking.

    4. Avatar photo Ad47uk says:

      It took me a while to decide what to do, I was happy on FTTC as I had and still have no need for super-duper speed, and also I could not really be bothered with the hassle of getting full fibre installed. Plusnet would not give me a decent offer, they wanted to push me to full fibre and the price they gave was not great and a 24-mionth contract. Zzoomm sent me a leaflet saying i can have 12 months of 500Mb/s for £24 a month. after a bit of a think, it seemed to be a no-brainer, even if they offer me 150Mb/s at that speed or even 80, £24 a month for a 12-month contract is better than what plusnet was offering me. I have been following Zzoomm for a while, seeing what they are doing and have done. I know their full prices and I know there is every chance they will increase by the end of my contract, but then I have a choice, either stay as I am and pay a higher amount, downgrade to 150Mb/s to save money or go to maybe now broadband on FTTC if I really want to save money.

      My main problem was going for the unknown, which is strange as I went for a wireless broadband network a few years ago, which may be the reason why I was slightly worried about going for a different network.

      i have been with Zzoomm now for 4 months already and while not plain sailing, it is ok and to be honest, I don’t think I want to go back to the Openreach network.

      While some people don’t read all the small print and just look at prices, I don’t, I read everything.

    5. Avatar photo anonymous says:

      You Fibre:
      gigabit downstream AND upstream. Free setup, free router. Good customer service.
      First 3 months £1 each then £29.99 after, no price rises during contract.

      8gbps up and down for £99 per month + Free (decent) Asus GT AXE16000 router.

      I’ll just leave this here, other similar ALTNETS available….

    6. Avatar photo Ad47uk says:

      @anonymous, it is nice if there is an Altnet available, for a lot of people they have no choice
      but to use openreach or even Virgin.

  23. Avatar photo I love Starlink says:

    “Plusnet will continue to “serve customers with basic no-frills broadband and landline.”

    Don’t believe that. Most of the PN systems have been updated to EE and there has been training going on for 12 months to get people to use the EE system. PN is going to go – it’s just a case of when.

    1. Avatar photo Ad47uk says:

      Well, if they do get rid of plusnet then they will lose customers, EE and BT are overpriced and while Plusnet is not far behind them these days it is cheaper and offers a service with none of the rubbish that other providers seems to want to dish out.
      That is why I like plusnet, good service, decent customer service and it was basic. the router just did what it needed to do, not bloated like BT and EE routers.

    2. Avatar photo binary says:

      @I love Starlink

      I don’t think that necessarily follows. Rather, Plusnet as a distinct operation within BT Group seems to be disappearing, as it’s subsumed into the wider BT/EE consumer business.

      That doesn’t mean that Plusnet as a brand has to disappear – rather Plusnet can continue, but essentially the service will just be a reduced offer on the BT/EE broadband platform.

      I suspect this may largely mean the end of a distinct Plusnet customer service offering, which I think has been being wound down in recent times anyway – but if so this is notable change, as Plusnet’s CS had a reputation as being responsive and helpful.

  24. Avatar photo derek johnstone says:

    My partner and I were withh EE for 7 years with no issues. Soon as BT took over we had continued dropped calls, gargled conversations and sometimes no signal. Complained many times and was told to switch off the WiFi when at home as this may be causing the prob.
    We’ve been with Vodafone for the last 6 months and NEVER had an issue. Plus, we get 100gb of data for £10 instead of £13 for 10gb. It was a win win for us and we both wouldn’t recommend anyone to Join BT as they are VERY expensive and no better than the test of the providers out there.

  25. Avatar photo Felim Doyle says:


    EE will be targeting a younger audience who don’t have the same associations with the BT brand as those of us who remember it’s GPO beginnings.

    Given that iD Mobile is an existing MVNO, will we be seeing an Apple Corps / Apple Inc. challenge to the use of the moniker?


  26. Avatar photo anonymous says:

    After 2 years of inflation + 3.9% from EE, my parent wanted to leave EE. Rang up for any movement on price and it was a “no” just like BT before taking EE. The price was ridiculous and many other operators cheaper; not even hard to find an alternative that was at least £15 a month cheaper for same tier and all Openreach FTTP ISPs.

    So they went “OK” and walked. Oh and then they lost the mobile service as a result too on parent + partner’s phones. So, three lots of revenue gone because they wouldn’t offer any price discount for lock in to another 2 year contract with no new kit to send out.

  27. Avatar photo psykix says:

    I phoned up today to see about upgrading to the 1.6Gbps EE offering. BT said not available in my area yet and I’m currently on 900Mbps FTTP with BT. There doesn’t seem to be any way to check availability for it apart from phoning up atm.

  28. Avatar photo Jack says:

    The new 1.6Gb service seems to be missing from the EE website…

    1. Avatar photo James Stanton says:

      yep same issue.

      will try calling shortly but no one available between 11:30 – 12:30

  29. Avatar photo David H says:

    Called EE and the girl didn’t even know what I was talking about. She did a quick Google and said it may be available next year as was still being tested.

    Tried a DM on Facebook, the replay was to try the availability checker and if it’s not listed then not available.

    I don’t think anyone in EE is aware that product has been released

    1. Avatar photo JohnnyUK66 says:

      The lady I spoke to knew about the product straight away, but I had to hang on a looooong time to find out that it’s not available yet, n=and they don’t know when.

      She did say (rightly or wrongly) that it will need a different Hub, which makes sense I guess?

  30. Avatar photo JohnnyUK66 says:

    I called them today, as I’m on BT Full Fibre 900.

    They don’t know when the 1.6Gbps service will be available…..

  31. Avatar photo Bill says:

    I assumed BT would simply be rebranded unders single brand EE, but yet to see it happen.

    The FAQ at http://www.bt.com/ee


    Why and when do I need to move to EE?

    You can choose to move to EE when you’re ready. We recommend moving to EE because you’ll benefit from even better connectivity in and out of the home.

    So does this mean BT brand for residential customers is not going disappear any time soon, like Plusnet?

  32. Avatar photo Jonnie says:

    I suppose at some point BT will stop selling consumer products/services. Hopefully as part of that transition they leave one business-ish “home office” product for those who want to stay on BT with their BT e-mail etc…

  33. Avatar photo Tom Willis says:

    The 1.6Gbps Busiest homes option is now showing for me on the EE website but unfortunately as a current BT customer they won’t allow me to switch without paying £180 termination charges as my contract is until January 24

    1. Avatar photo psykix says:

      They offered to waive them for me. However I decided not to proceed because it all got cocked up due to me having TNT sports and EE not offering any TV services at the moment.

      You can also ring BT and they will transfer you across to EE.

  34. Avatar photo Mi Anderthal says:

    I have both EE and BT on my Apple mobile phone menu. I am With ID which keeps turning int UK3. I have deleted ie the forget action forboth EE And BT. What is going on? Incompetence, black, grey or whitehat activity? My bank will be eyeball to eyeball and cash over plastic

  35. Avatar photo Broguy says:

    I disagree with this. It would’ve been better if BT kept themselves as a merged broadband provider and EE as mobile provider. BT doesn’t offer mobile services and EE not to give users broadband services. It would also be a good idea if Plusnet mobile was back and BT & EE offered perks that does not just affect the mobile contract. For example, it would be more appealing if:

    – They added 30% Discount on broadband
    – Unlimited Mobile Data
    – Complete WiFi and Unbreakable WiFi at no extra cost
    – 1 Smart Benefit for EE plans.

    Just like Virgin Media O2.

  36. Avatar photo North Soul says:

    So has anyone successfully ordered the 1.6Gbits package yet? I did speak to EE and was told it wasn’t yet available, but if i migrated my account from BT to EE i could upgrade when it is.

    1. Avatar photo Elliot says:

      I’ve ordered. Was a BT Customer. Signed up as a new EE Customer and was offered it online. Ironically, BT called me to try and ‘save me’, but I declined. Wholesale checker is showing 1gb for my address, not 1.6gb. Will be interesting to see what happens next week when the engineer comes.

  37. Avatar photo David A Collins says:

    I’m perfectly happy with BT Broadband (copper wire since fibre is not available). It serves our two desktop PCs and our Amazon Fire Stick well, and my mobile is only £6 a month on GiffGaff (I rarely ever use it), so I have no interest in an EE mobile phone contract. Why would I change to EE? Why are BT changing (albeit gradually) to EE when their BT brand is so well established while EE’s isn’t? Certainly EE’s current advertising with its ghastly American voice-over is a complete turn-off. They really do need to change their advertising agency!

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