Home » 

UK ISP News Archives

 » 
Sponsored Links

Virgin Media Clarifies Phorm Stance.. again

Posted: 02nd May, 2008 By: MarkJ
Virgin Media has faced staunch criticism over its vague stance on Phorm ever since the controversial advertising company first revealed that it had, "signed agreements to deploy its technology with three major UK ISPs: British Telecom, Talk Talk and Virgin Media."

However, a new update to the operators Webwise (Phorm) Information Page seeks to clarify their position once and for all, albeit still leaving the door open to Phorm’s adoption:

Virgin Media has signed a preliminary agreement with Phorm to understand in more detail how this technology works but we have not yet decided if it will be introduced. Webwise is a technically complex application which could be implemented in a number of different ways and it will be some months before we can confirm if the service will be made available to our customers and if so, how and when it would be deployed. Customer concerns around privacy and data protection are (and will remain) an important element of this preliminary evaluation and we will not roll out Webwise unless we are completely satisfied that in our view it complies with applicable data protection and privacy regulations.

It may be that, as part of the evaluation process, we want to test the technology among some of our customers but we are not currently doing so and we will not conduct any such tests without individual customers' prior consent. Moreover, should Virgin Media eventually decide to roll out Webwise, customers will not be forced to use the system.

Meanwhile The Register points out that this statement would appear to conflict with one made by Phorm's own CEO, Kent Ertugrul, on 10th April: "We announced exclusive agreements with three major UK ISPs – BT, Talk Talk and Virgin Media, which represent nearly 70 per cent of the UK internet market, to adopt our online advertising platform, the Open Internet Exchange (OIX), and a consumer internet feature, Webwise."
Search ISP News
Search ISP Listings
Search ISP Reviews
 Latest UK ISP News
 Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
150Mbps
Gift: None
NOW UK ISP Logo
NOW £25.00
100Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £25.00
132Mbps
Gift: None
Vodafone UK ISP Logo
Vodafone £26.50 - 27.00
150Mbps
Gift: None
Plusnet UK ISP Logo
Plusnet £27.99
145Mbps
Gift: None
150,000+ Customers | View More ISPs
 Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
200Mbps
Gift: None
Community Fibre UK ISP Logo
150Mbps
Gift: None
BeFibre UK ISP Logo
BeFibre £19.00
150Mbps
Gift: None
YouFibre UK ISP Logo
YouFibre £21.99
150Mbps
Gift: None
Hey! Broadband UK ISP Logo
150Mbps
Gift: None
Modest Availability | View More ISPs
Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
150Mbps
Gift: None
NOW UK ISP Logo
NOW £25.00
100Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £25.00
132Mbps
Gift: None
Vodafone UK ISP Logo
Vodafone £26.50 - 27.00
150Mbps
Gift: None
Plusnet UK ISP Logo
Plusnet £27.99
145Mbps
Gift: None
Large Availability | View All
Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
200Mbps
Gift: None
Community Fibre UK ISP Logo
150Mbps
Gift: None
BeFibre UK ISP Logo
BeFibre £19.00
150Mbps
Gift: None
YouFibre UK ISP Logo
YouFibre £21.99
150Mbps
Gift: None
Hey! Broadband UK ISP Logo
150Mbps
Gift: None
Large Availability | View All
Sponsored Links
The Top 15 Category Tags
  1. FTTP (5649)
  2. BT (3547)
  3. Politics (2578)
  4. Openreach (2327)
  5. Business (2304)
  6. Building Digital UK (2263)
  7. FTTC (2054)
  8. Mobile Broadband (2015)
  9. Statistics (1815)
  10. 4G (1703)
  11. Virgin Media (1654)
  12. Ofcom Regulation (1485)
  13. Fibre Optic (1414)
  14. Wireless Internet (1410)
  15. FTTH (1382)
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms  ,  Privacy and Cookie Policy  ,  Links  ,  Website Rules