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Broadband Satisfaction Study Hails Zen Internet, as TalkTalk Hit Bottom

Friday, March 18th, 2016 (9:09 am) - Score 2,958

Consumer magazine Which? has this week published the outcome from their latest reader survey of broadband ISP satisfaction, which saw Zen Internet and Utility Warehouse win the highest ratings. Unfortunately the same could not be said for TalkTalk, which had the lowest score by far.

The survey itself was conducted a couple of months ago with a few thousand members of the magazine. Respondents were then asked to rate their provider on a mix of several different categories, such as speed, customer support / service, reliability, value for money, clarity of bills, ease of set-up and so forth.

After that each provider was then awarded an overall satisfaction score (100% is naturally the best possible outcome). Unfortunately nobody came close to the 100% mark, although Zen did score the best on 83% and that’s a big improvement from last year when they came 2nd on 75% (we’ve included the 2015 results in brackets below).

Broadband Satisfaction Survey Results Q1 2016 (2015 Result)

1. Zen Internet 83% (75%)
2. Utility Warehouse 80% (73%)
3. Plusnet 65% (72%)
4. John Lewis Broadband 64% (76%)
5. Post Office 59% (61%)
6. Vodafone 58% (n/a)
7. Virgin Media 54% (52%)
8. Sky Broadband 50% (48%)
9. EE 49% (50%)
10. BT 47% (45%)
11. TalkTalk 38% (48%)

A more detailed breakdown of the results can also be found inside the magazine, although we apologise for being unable to make the text bigger (it wouldn’t fit).


Overall Zen, Utility Warehouse, Virgin Media, Sky Broadband and BT all showed a small to modest improvement in their ratings, while the others suffered a fall (Plusnet are probably being punished a bit for last year’s cutting back of service features, such as slower FTTC uploads and the removal of 24/7 phone support).

However the biggest fall of all was suffered by TalkTalk, which is hardly surprising given the multiple cyber-attacks and failure to protect their customers personal data. More recently the ISP has been attempting to win back hearts and minds by improving its security features and offering lots of freebies, so we wouldn’t be surprised if their rating improves next year (assuming they aren’t hit by another major snafu).

As usual there are some caveats to Which?’s survey and readers will note the distinct lack of other small and highly reputable ISPs, such as AAISP or IDNet etc. The magazine’s survey sample was simply too small to cover the entire market and so we only get a partial reflection; take with a pinch of salt.

It’s also worth contrasting these results with Ofcom’s latest round of consumer complaints data (here), which noted that Sky Broadband and Virgin Media received proportionally fewer moans than the otherwise reasonably rated PlusNet.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
7 Responses
  1. GNewton says:

    Interestingly this agrees with other review sites such as Trustpilot:

    Zen Internet: 9.2 from 0-10
    BT: 0.4 from 0-10

    However, TalkTalk does a little better there, to my surprise:

    TalkTalk: 5.2 from 0-10

  2. Mike says:

    Talk Talk and BT the toilet bowl germs of ISPs. Yet another report to confirm it.

  3. baby_frogmella says:

    Shame there’s no Which? ratings for TalkTalk Business whom I’ve found to be excellent. Line speeds 24/7, top class Warrington based support 7 days a week with many of their staff being ex Zen broadband staff. All this without the eye watering prices of AAISP/Zen/IDNet et al 🙂

  4. baby_frogmella says:

    Also let’s not forget Zen Internet are having major congestion/routing issues which have been going on for months which they haven’t fixed yet. My neighbour was one of the affected customers on Zen, as soon as he moved to the ‘toilet bowl’ ISP (aka Talktalk residential) a few weeks ago, his issues disappeared instantly and he’s saving a small fortune as well in the process.

    1. cyclope says:

      Ahh , but was the issues down to BT wholesale or Zen ?

    2. baby_frogmella says:

      Irrespective of where the issue lies, it’s up to zen to resolve them (being the ISP) which they weren’t able to. Top class support means diddly squat when an ISP can’t even sort out its network issues…

  5. cyclope says:

    Im with Zen and had congestion issues twice ,both where down to BTW running their Svlan’s too hot

    As for stalk Hacked talk residential MPF , thanks but no thanks never in a million years, I wish them luck when they wish to migrate to a non MPF provider cause they will need it

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