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Virgin Media UK Launches 50GB Capped Cable Broadband Packages

Friday, June 17th, 2016 (1:45 pm) - Score 5,160

One of our readers, Mike, has today informed ISPreview.co.uk that cable operator Virgin Media appears to have quietly introduced a new range of 50Mbps, 100Mbps and 200Mbps broadband packages, all of which feature a 50GB (GigaByte) monthly data usage allowance.

Traditionally Virgin Media has preferred to offer “unlimited” services and indeed this is still what shows on the main website. However customers who click through to use Virgin’s “Build Your Bundle” order service are now also being given the option of a 50GB capped package, which can be taken either as a cheaper bundle with phone etc. or as a standalone broadband service.

It’s worth noting that if you choose to order the package as a standalone broadband option then it generally seems to attract a -£5 per month discount over the equivalent “unlimited” usage package of the same speed. For example, the unlimited SuperFibre 50Mbps service is usually £30.25, but if you take the 50GB cap then this falls to £25.25.


Alternatively if you add a phone (line rental) service to the same 50Mbps (50GB) package then it becomes £23.99 a month for 12 months and then £31.99 thereafter (this includes the cost of phone line rental and free UK weekend calls).

We suspect that the aim of this service is to try and attract subscribers who have a lower level of Internet usage. Similarly the reason they’re hiding it away is perhaps because they want to avoid confusing potential subscribers (“unlimited” is still their main focus).

Virgin is by no means alone in this field. BT, Sky Broadband and many smaller ISPs also offer packages with capped usage options, which similarly tend to be a few pounds cheaper and aimed at less active Internet users.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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15 Responses
  1. Greg says:

    Fast fibre optic broadband + 50GB monthly usage = useless, pointless, waste of money.

    1. Bob says:

      For people who only do things like check their emails it will be fine. 50mb is the lowest speed virgin offer, if anything it is overkill for those people.

    2. Chris P says:

      barely anyone has true VM fibre broadband, possibly just a few thousand out of teh millions of VM customers. the connection from the router to the VM street cabinet is copper coax cable, like a TV aerial cable.

  2. andrew says:

    for you maybe, for other people this might work just fine.

    1. dragon says:

      I agree it’s crap particularly on the 100/200Mbit/s package.

      50GB is nothing thesedays, in fact if you had that limit on the 200Mbit package and were able to hit the full speed you’d bust it in 35minutes or so.

    2. Karl says:

      What content is their than would require 200Mbps solid for 35 minutes?

    3. DavyD says:

      Karl – June 20, 2016 at 5:39 pm “What content is their than would require 200Mbps solid for 35 minutes?”

      Some triple A games on Steam for a start. GTA V comes in at 61 gig, and that’s far from the biggest

    4. Colin says:

      STEAM does not require ‘solid’ (that was his key word) downloading for 35+ minutes for any game. Downloads can be paused and resumed at anytime on STEAM.

      Also a bit poor to take 2 days to come up with that considering the game is over 50GB so you would not be able to download it inside of a month on this service or any which has a cap of less than call it 65GB. No matter what the connection speed be it 20Mb or 200Mb.

  3. dragoneast says:

    I don’t have a problem with people being given choice, providing they make the effort to understand what they are buying. The lazy don’t, and never will; so more choice always causes more problems.

  4. Darren says:

    I guess the more people you have on capped packages the lower the need to upgrade the congested network segments.

    1. Karl says:

      What are you blabbering about. Even if everyone was on a capped package and using it at the same time that would still need the same network capacity.

      Get over your hate ADSLMAX and get a clue.

    2. Matthew McLaren says:

      Wrong angle….

      Maybe it would encourage them to improve the network so people go over their allocated allowance quicker and easier!

  5. Matthew McLaren says:

    I think Virgin’s idea is a good one….. why they bother having it on higher than 50mbps package I don’t know however Sky’s doing a capped Fibre package and I think that’s a good move by them.

  6. RobertM says:

    There is also a 20mbps package with 30GB limit according to what I’m seeing


  7. Andy K says:

    Well it appears they have stopped it already!!!

    Was it too popular? Too cheap?

    I liked it, as my ASDL is 1Mbps

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