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uSwitch Name the UK Best Mobile and Broadband Providers in 2017 Awards

Friday, February 3rd, 2017 (8:22 am) - Score 4,085

The annual uSwitch.com Awards 2017 were held last night and this saw Plusnet grab the most wins for fixed line broadband, while Three UK scooped up more wards for Mobile related categories than their competitors and Sky (Sky Broadband) also did quite well on the Pay TV front.

As usual the winners appear to have been selected via a combination of methods, including respondents from a UK consumer survey of 5,620 adults (collected between 15th to 22nd December 2016), a panel of fifteen judges from the national and technology press (e.g. Gemma Morris of Sky News, Dan Simmons of BBC Click etc.) and a couple were selected by using other data that uSwitch had collected (e.g. speed testing).

Perhaps unsurprisingly for a big commercial comparison site, smaller broadband ISPs were nowhere to be seen in the award selection. As a result it’s also no real surprise to find that Virgin Media picked up the award for “Fastest Broadband Provider“, which is based on data from 1.4 million speed tests collected between 1st January 2016 and 31st December 2016. But faster residential ISPs do exist (e.g. B4RN. Hyperoptic, Gigaclear etc.).

2017 Award Winners & Runners Up

Broadband & TV Categories 1st 2nd 3rd
Best Broadband, TV & Home Phone Virgin Media Sky TalkTalk
Best Provider Customer Service Plusnet Virgin Media Sky
Best Smart TV Box (judges’ award) Sky Q Virgin V6 BT YouView+ Ultra HD
Now TV Smart Box (tied)
Best TV Content (judges’ award) Sky Now TV BT/
Virgin (tied)
Best TV Streaming Service Netflix Amazon Prime NOW TV
Best Value Broadband Provider Plusnet EE TalkTalk
Broadband Provider of the Year Plusnet EE Virgin Media
Fastest Broadband Provider Virgin Media SSE BT
TV Provider of the Year TalkTalk Virgin Media BT
Most Popular Broadband Provider BT Sky Virgin Media


Mobile Categories 1st 2nd 3rd
Best Network Coverage EE O2 Vodafone
Best Network Customer Service Giffgaff Three UK Virgin Media
Best Network for Data Three UK Giffgaff BT
Best Network for Roaming Three UK O2 Giffgaff
Best Pay Monthly Network Three UK Tesco Mobile O2
Best PAYG Network O2 Three Tesco Mobile
Best Retailer Customer Service Virgin Media The Smartphone Company Three UK
Best SIM Only Network Three UK Giffgaff BT
Best Value Pay Monthly Tesco Mobile Virgin Media Three UK
Best Value SIM Only Giffgaff Tesco Mobile Virgin Media
High Street Retailer of the Year Tesco Mobile Carphone Warehouse O2
Mobile Manufacturer of the Year (judges’ award) Apple OnePlus Google
Mobile Phone of the Year (judges’ award) Samsung Galaxy S7 Edge Apple iPhone 7 Plus Google Pixel XL
Mobile Reseller of the Year Mobiles.co.uk The Smartphone Company Mobile Phones Direct
Network of the Year Giffgaff Three UK Tesco Mobile
Online Retailer of the Year Three UK Tesco Mobile Virgin Media
Pay Monthly Retailer of the Year Three UK Tesco Mobile Virgin Media


Mobiles, Broadband & TV Categories 1st 2nd 3rd
Telecoms Innovation Award (judges’ award) Sky Q Sky Mobile ‘Roll’ LG G5 modular phone
Quadplay Provider of the Year Virgin Media BT TalkTalk

One unusual award in uSwitch’s survey appears to be the “Most Popular Broadband Provider” category, which this year went to BT and that’s despite Ofcom reporting that the operator attracted proportionally more complaints than any other broadband ISP during Q3 2016 (here). Apparently the award was decided using a combination of feedback from uSwitch’s consumer panel and internal sales data.

Sadly uSwitch didn’t provide a breakdown of survey responses for each award category, which might have provided some useful insight.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
8 Responses
  1. George Lloyd says:

    I can’t believe PlusNet have won best customer service it’s terrible. Try phoning and spend 30 plus minutes hanging on listening a terrible over loud music. And then run around in circles trying to get a fault fixed.

    1. Paul says:

      Yes, ultimately the stories about the long waits on Plusnet’s phone support put me off this ISP. I signed up with them after BT, then phoned to check on the status of my order – 35 minutes later, my phone-call was still on hold (this wasn’t at peak time). So, in the end, I cancelled with them and went with Virgin – who are very quick to reply to phone-calls (plus they could offer faster speeds in my area).

    2. Shirley says:

      bought and paid-for ratings at uswitch! advertising masqueraded as editorials

  2. Stuck InTheSlowLane says:

    I wonder if Vodafone bothered to turn up for the ceremony?

  3. Adam says:

    LG G5!? LOL Try a phone such as the OnePlus 3T!

    How much of this is paid for results? the G5 is crap!

  4. Adrian Chapman says:

    I find these surveys infuriating as they completely disregard the small quality ISPs such as IDNet and A&A.

    I have been with both and currently with IDNet, On the rare occasions I have needed support the phone is usually picked up within seconds, I get to speak to people who really know what they are talking about and don’t just work from a script. I have had major issues while with both ISPs, none of which were due to anything the ISP did or did not do. The only thing they did was get my problem sorted in double quick time and not allow themselves to be fobbed off by BTOR excuses.

    Yes these ISPs may be more expensive than the likes of Plusnet but the premium is worth every penny when things go wrong.

    It also amazes me how many people think that you must be with BT to get FTTC, or indeed any kind of broadband.

  5. Captain_Cretin says:

    Any site that gives the like of Talk Talk or Plusnet an award for good service is a site to avoid.

  6. andrew dokic says:

    Talk talk, yes that’s all they do when there’s a problem , absolutely diabolical, more sense out of a cold rock

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