Home » 

UK ISP News Archives

 » 
Sponsored Links

Tiscali Mulls Legal Action Over BT Marketing Letter

Posted: 17th Jul, 2008 By: MarkJ
ISP Tiscali UK is taking legal advice after some of its customers began receiving an unusual personalised marketing letter from BT last week. BT's letter appears to exploit the uncertainly surrounding Tiscali's sale to suggest that the service might be at risk, which has caused some customers concern.

The letter, which is being discussed in THIS TOPIC on our forum, has been re-printed below. Credits to one of our readers (Alanc) for scanning it:


Interestingly it isn't only customers of Tiscali or related brands (Nildram, Pipex etc.) that have been affected by this letter. Some users of Firefly (SurfAnyTime) have reportedly also received it, often despite never having been members of a Tiscali owned brand or service. The Samknows site has managed to get a quote from Jon Carter, a BT spokesman, whom confirms the use of such questionable tactics:

"We use direct marketing as part of our customer-acquisition activity on an ongoing basis, sourcing customer details from reputable external sources. We often mention competitors in order that comparisons can be made - this direct mail is no different."

We feel that the mailing steps over the line and could cause Tiscali’s customers unnecessary concern. Using fear as a marketing tactic is nothing new, although something like this should indeed be questioned and hopefully those that have received it will complain to the Advertising Standards Authority (ASA).
Search ISP News
Search ISP Listings
Search ISP Reviews
 Latest UK ISP News
 Cheapest Superfast Broadband ISPs
  • Hyperoptic £17.99
    Speed 33Mbps, Unlimited
    Gift: None
  • UtilityWarehouse £19.99
    Speed 35Mbps, Unlimited (FUP)
    Gift: None
  • NOW £23.00
    Speed 63Mbps, Unlimited
    Gift: None
  • Vodafone £24.00
    Speed 73 - 82Mbps, Unlimited
    Gift: None
  • Shell Energy £24.99
    Speed 38Mbps, Unlimited
    Gift: None
Large Availability | Compare More ISPs
 Cheapest Ultrafast Broadband ISPs
  • Gigaclear £15.00
    Speed: 150Mbps, Unlimited
    Gift: None
  • Zzoomm £19.95
    Speed: 150Mbps, Unlimited
    Gift: None
  • YouFibre £19.99
    Speed: 150Mbps, Unlimited
    Gift: None
  • Community Fibre £21.00
    Speed: 150Mbps, Unlimited
    Gift: None
  • BeFibre £21.00
    Speed: 150Mbps, Unlimited
    Gift: £25 Love2Shop Card
Large Availability | Compare More ISPs
Cheapest Superfast ISPs
  • Hyperoptic £17.99
    Speed 33Mbps, Unlimited
    Gift: None
  • UtilityWarehouse £19.99
    Speed 35Mbps, Unlimited (FUP)
    Gift: None
  • NOW £23.00
    Speed 63Mbps, Unlimited
    Gift: None
  • Vodafone £24.00
    Speed 73 - 82Mbps, Unlimited
    Gift: None
  • Shell Energy £24.99
    Speed 38Mbps, Unlimited
    Gift: None
Large Availability | View All
Cheapest Ultrafast ISPs
  • Gigaclear £15.00
    Speed: 150Mbps, Unlimited
    Gift: None
  • Zzoomm £19.95
    Speed: 150Mbps, Unlimited
    Gift: None
  • YouFibre £19.99
    Speed: 150Mbps, Unlimited
    Gift: None
  • Community Fibre £21.00
    Speed: 150Mbps, Unlimited
    Gift: None
  • BeFibre £21.00
    Speed: 150Mbps, Unlimited
    Gift: £25 Love2Shop Card
Large Availability | View All
Helpful ISP Guides and Tips
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
Sponsored Links
The Top 20 Category Tags
  1. FTTP (5410)
  2. BT (3491)
  3. Politics (2499)
  4. Openreach (2279)
  5. Business (2227)
  6. Building Digital UK (2218)
  7. FTTC (2039)
  8. Mobile Broadband (1943)
  9. Statistics (1766)
  10. 4G (1641)
  11. Virgin Media (1595)
  12. Ofcom Regulation (1439)
  13. Wireless Internet (1380)
  14. Fibre Optic (1380)
  15. FTTH (1379)
  16. 5G (1217)
  17. Vodafone (1128)
  18. EE (1112)
  19. TalkTalk (927)
  20. O2 (918)
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms  ,  Privacy and Cookie Policy  ,  Links  ,  Website Rules