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Virgin Media Details New Broadband Traffic Management Trial

Posted: 11th Feb, 2009 By: MarkJ
Virgin Media has posted preliminary details of what could become the ISPs new broadband Traffic Management policy. Customers living in the Preston area have been chosen for the first tests, though further areas could soon be announced. Full details here:

Trial Policy
http://allyours.virginmedia.com/html/internet/trafficTrial.html

Current Policy
http://www.virginmedia.com/help/traffic-management.php

Over the coming months, we'll be conducting a trial on the way we manage our network in certain parts of the country. During these months, we'll be making a few changes to our Traffic Management policy, to help us figure out how to improve the quality of service we provide to our customers.

Our Traffic Management policy makes sure our service is fair for everybody, by occasionally moderating speeds for the top 5% of customers who are downloading and/or uploading an unusually large amount of data.

The aim of this trial is to enhance the way we do this, limit the number of people who have their speeds moderated and ultimately improve the service we deliver to all our customers.

The policy appears to hint at a significantly longer duration of throttling, going from 7 hours instead of 5 during weekday peak periods if you hit the limit and 10 hours (till 11pm) during weekends. That could make it more difficult to get some bigger game demos and or movie downloads.
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