SNL Kagan, a media and communications analyst, has claimed that TV broadcasters in the UK and France are leading Europe in the new market for
Over-the-Top (OTT) broadband television (
IPTV ) style services.
The analysis points to an increase in related service launches over recent months, such as the development of
YouView (
Project Canvas) in the UK and systems that make use of the
BBC iPlayer platform or similar services from rival broadcasters (Sky Player, 4oD etc.).
YouView in particular is a major subscription-free broadband ISP based
Video-on-Demand (VoD) and catch-up TV service. Unfortunately the platform has suffered from some significant delays and
will not surface until early 2012. Several ISPs, including
BT ,
TalkTalk ,
Vodafone and possibly
Orange , are all planning to offer related services.
Mohammed Hamza, Media and Communications Analyst at SNL Kagan, said:
"Multi-platform video continues to gain momentum, as operators and broadcasters take the lead role with their own VOD, live and catch-up TV services, while also pursuing a TV Everywhere strategy.
However, sites of OTT gravity are also forming around new players in Europe, as entities including LoveFilm work to align content, distribution, brand and business model into sustaining businesses. Signs of traction are drawing the attention of global giants, with Amazon taking full ownership of LoveFilm in January, giving the retail behemoth a VOD presence in the U.K., Germany, Denmark, Norway and Sweden."
Sadly SNL doesn't include any hard statistics alongside its report, which would be interesting to see since the UK market for true
IPTV services is still somewhat niche. Aside from
BT Vision (BTV) there aren't a lot of real broadband based alternatives to the major media firms like
Virgin Media and Sky (
Sky Broadband ) out there.
Hopefully
YouView will change that, although such services will have a hard time penetrating the market while much of the country's broadband infrastructure is still unable to cope. The UK government hopes to change that but doing so will take time, several years in fact.