By: MarkJ - 19 January, 2012 (12:18 PM)
cheapest uk isp plusnet broadbandnetflix uk internet statisticsBroadband ISP PlusNet has revealed that data traffic from the recently launched Netflix UK service (details), which streams unlimited movies and TV episodes straight from the internet to your computer, is increasing day on day and now accounts for more than 60Mbps of their overall bandwidth during peak times.

Apparently the actual number of people using the service was highest on launch day and has since suffered a "slight reduction", yet total traffic from Netflix has continued to grow (it currently consumes more than 50GB of total daily traffic). The ISP suggests that "a lot of people" must "clearly like what they’re seeing", although at present the usage still only accounts for a tiny blip on PlusNet's radar but it's growing.. and fast.

plusnet uk netflix daily gigabytes uk

The ISP is quick to warn that such services can eat a lot of data and thus benefit from faster connectivity. Research from Sandvine found that "the average US Netflix user" streams around 30 shows per month (roughly 21 hours of streaming). This level of usage apparently equates to a data consumption of between 6.3GB (on ‘good’ quality) and 48.3GB (on ‘best’ quality) of your bandwidth every single month.

By comparison Netflix UK streams, according to their website, come with three different quality settings. The lowest option ('good') requires a "minimum speed" of 500Kbps (0.5Mbps) and consumes up to 0.3GB/hour of data. By contrast the High Definition (HD) stream ('best') eats up to 2.3GB/hour and will need a stable speed of about 5Mbps.

PlusNet's Chris Parr said:

"So, if you’re streaming or downloading content through Netflix or LOVEFiLM, you’re probably best to opt for fast broadband speeds and a generous monthly data allowance. Or, at least, to work out how many films you can view a month without going over your limit, and only watch that number, so you’re not charged extra for excess data.

Remember that, with Plusnet, your overnight usage (between midnight and 8am) does not count towards your monthly usage allowance, so all you night owls out there can stream movies during the early hours to your hearts content."

PlusNet notes that LOVEFiLM recommends you stream movies using a broadband connection that is capable of 2Mbps or more, although sadly LOVEFiLM does not offer HD content (yet). At least superfast broadband has one more useful application.

UPDATE 20th January 2012

PlusNet has asked us to remove their usage chart as they apparently posted it in error. Crucially the data itself was correct but this matter relates to the firm that published the chart and not its content. We hope to have a replacement in the not too distant future.

UPDATE 20th January 2012 - 1:22pm

We've managed to uncover some more data (here), at least until somebody asks us to pull it :) .

UPDATE 20th January 2012 - 4:17pm

The graph has been re-added, albeit minus a certain name. Nothing of any importance has changed, it's still the same as before.
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Comments: 12

asa logoFlappySocks
Posted: 19 January, 2012 - 1:10 PM
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Netflix keeps telling me it's not available in my country, yet I am in the UK. I gave up with it, and got a USA account, and VPN. The content is a thousand times better.
asa logoMarkJ
Posted: 19 January, 2012 - 1:19 PM
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I'd mention that to your ISP, as well as Netflix, since one of them has not correctly assigned your IP address to the right geographic location. It's probably Netflix's fault but these things often don't fix themselves unless you do some prodding.
asa logoCorrectrion
Posted: 19 January, 2012 - 3:13 PM
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Er, does the above graph not show ~60Gbit/s not 60Mbit/s as stated which is tiny?
asa logoDeduction
Posted: 19 January, 2012 - 3:15 PM
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Gigabytes rather than bits wink But still a good spot.
asa logoMarkJ
Posted: 19 January, 2012 - 4:12 PM
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The graph is marked "Daily GB" (total usage) not Gbps or Mbps. The 60Mbps is more of a live figure from Plusnet.
asa logoDaniel Meah
Posted: 19 January, 2012 - 7:28 PM
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Best thing with netflix is the account is universal, so if you joined in uk and used a usa vpn u get access to all the latest movies.
asa logoDeduction
Posted: 20 January, 2012 - 12:11 AM
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The measurements is Gigabytes MarkJ.... Stated clearly next to the figures on the left of the chart. No idea where Mbps even come into this. 60Mbps as a live figure would suggest only a small number are using the service out of the thousands of users they have. I suspect that was a mistake in the statement.
asa logoMarkJ
Posted: 20 January, 2012 - 6:22 AM
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No it's correct according to PlusNet, 60Mbps is a live figure and currently only represents a couple of hundred or less users (we had a second chart showing that too).

It may be worth considering here that ISP cache and or CDN's can often affect such statistics, although the point was to show growth not market dominance..Netflix is a long way from that. I think we'll look into this aspect further in a week or so.

Anyway PlusNet asked if we could remove the chart, apparently not because of its data but an issue of commercial contract sensitivity with the company that published it.
asa logoDeduction
Posted: 20 January, 2012 - 8:58 AM
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If its a few hundred of their customers using it in any one go i do not even understand the point of them making a statement about it.

Seems a bit silly they asked you to remove the chart also. I assume its available publicly and you are not James Bond in disguise stealing company secrets MarkJ LOL ;)

Perhaps with some of their tiny data allowances they are now panicking they are going to get alot of complaints from customers when they cant watch their afternoon movie..... Who Knows!
asa logoGareth
Posted: 20 January, 2012 - 10:53 AM
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It's a shame that most of their customers won't be able to watch much in HD, being capped at 40GB and 60GB!

Mind you, the caps are irrelevant. You first need a stable connection laugh
asa logoDeduction
Posted: 20 January, 2012 - 11:52 AM
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Not only that but id like to know what their traffic management policy is with regards to Netflix. If im reading their website right the likes of Iplayer and Lovefilm are either throttled or non-prioritised at best......... Good luck to them with that when services like this really take off and they are inundated with complaints from people starring at a screen saying "buffering" for several minutes at a time. LOL
asa logoFlappySocks
Posted: 20 January, 2012 - 12:26 PM
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@Daniel Meah

I set up a UK Netfix account, and using a VPN could not get my PS3 to connect. I had to get a friend in the US to create an account for me, and now it streams in HD. Very pleased with it.

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