» ISP News » 

Ofcom 2016 Report – Average UK Home Broadband Speeds Reach 28.9Mbps

Friday, March 25th, 2016 (11:51 am) - Score 30,853

The telecoms regulator has today published their re-jigged annual 2016 report into the Internet performance of the United Kingdom’s largest fixed line home broadband ISPs and their customers, which reveals that the average home download speed has jumped from 22.8Mbps last year to 28.9Mbps now. But the gap between rural and urban areas is still significant.

In addition, the average upload speed increased to 3.7Mbps (Megabits per second), which is up from 2.9Mbps at the last report in 2015 (here). The data itself was gathered during November 2015 via specially modified routers from SamKnows, which were installed in around 2,000 homes across the UK.

Sadly the limited sample size remains a hindrance and this also means that Ofcom’s results are only useful for reflecting the performance of those who subscribe to the markets largest ISPs, primarily BT, Sky Broadband, EE, PlusNet, TalkTalk and Virgin Media.

Average UK Download Speeds (% Improvement vs Prior Report)
* March 2016 = 28.9Mbps
* February 2015 = 22.8Mbps (+21.93%)
* October 2014 = 18.7Mbps (+5.06%)
* April 2014 = 17.8Mbps (+21.09%)
* August 2013 = 14.7Mbps (+22.50%)
* March 2013 = 12Mbps (+34%)

However Ofcom’s new report has made some panel changes, which are designed to deliver an improved representation of all the major broadband packages and to allow for a better analysis of consumer experiences in urban and rural areas. Part of this has involved a rebalancing of the sample data so as to be “less dominated by high-speed packages“.

On top of that it’s worth remembering that the Government’s Broadband Delivery UK programme, which is predominantly working with BT to roll-out superfast broadband (24Mbps+) connectivity (FTTC/P) to 95% of the UK by 2017/18, has made good progress over the past year. Sadly many rural areas have yet to benefit and so the gap remains very noticeable and future urban upgrades may only widen it.


Clearly urban areas continue to exert the most influence on Ofcom’s report, which is also being boosted by Virgin Media’s cable network expansion (here) and their latest 200Mbps speed upgrade (here). BT’s 500Mbps capable G.fast upgrade may also add to this urban boost in the future (here and here), but we don’t expect that to begin a commercial roll-out until next summer.

Otherwise it’s important to remember that the availability of a “superfast” connection method doesn’t strictly mirror take-up and a lot of people are happy to stay on slower copper ADSL2+ (up to 20Mbps) lines for the time being, not least due to the lower cost and or a lack of awareness about the availability of upgrades. All of this impacts the results.

Otherwise it’s no surprise to find that the performance split by connection technology hasn’t changed much since the last report, with Virgin Media’s cable network continuing to do well.


Otherwise most of the reported performance improvement in this report continue to stem from already well upgraded urban areas and their expanding adoption of superfast connectivity, particularly on Virgin Media’s cable network.


Resolving Speed Complaints

At this point we usually find it helpful to point our readers towards Ofcom’s Voluntary Broadband Speeds Code of Practice (a separate version exists for business users), which broadly requires member ISPs to provide reliable estimates of connection performance and to also help resolve related problems when they arise.

Furthermore the code requires ISPs to give new customers a Minimum Guaranteed Access Line Speed (MGALS), which reflects the access line speeds achieved by the slowest 10% of the provider’s broadband subscribers.

Crucially if the ISP cannot resolve your problem and the performance has fallen below the provider’s MGALS level then the code allows you to leave your contract penalty free and switch to another provider, although this won’t necessarily resolve the underlying problem (especially if it’s related to BTOpenreach’s infrastructure).

Ordinarily we’d do a much more extensive summary, but right now I’m taking an Easter break. Check out the full report here.

Share with Twitter
Share with Linkedin
Share with Facebook
Share with Reddit
Share with Pinterest
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
10 Responses
  1. Ignition says:

    Good to see the average improving. No thanks to us here, our property has lost 20% in the past 2 years.

    1. dragoneast says:

      I got a 20% increase by changing my modem/router!

      Ended up at 20% above this average apparently, but still more speed than I ever use.

      Over time my usage is plummeting!! I wish the quality of content would improve as fast as the speeds, but that is an even more hopeless quest, it seems.

    2. Ignition says:

      Vectoring is the only thing that would accomplish that for me.

  2. Andrew says:

    I wonder how high the average will be when my “broadband” starts rising above 1.7Mbps.

  3. Al says:

    And where are the stats for those of us still stuck on creaking 20CN ADSLMax? The entire BDUK rollout programme has been a farce, they should have targeted the slowest areas first instead of going for coverage. All the reports are bascially saying the same thing rural broadband STILL lags behind urban areas.

    Still when fibre finally does arrive for me, though superfarce Lancashire are behind schedule, I’ll see a massive increase in speed.

  4. gerarda says:

    I had hoped the arrival of Sharon White was going to see end of the use of misleading statistics by Ofcom.

    Leaving aside whether or not having panellists who are interested enough in broadband to have a device in their homes skews the numbers, the use of mean average instead of median gives a ridiculously high number for the average user. 58% of users are still on ADSL so the the median average must be considrably less that the top speed available for these users, none of whom can get 28.9Mbps

    1. MikeW says:

      Yeah – first time I’ve felt that the mean here is uninformative too.

      But, when the differences come down to the technology available, and they are orders of magnitude apart, I don’t think a median helps either.

      I think the best measure comes down to a mix of the spread of a technology, and an average for each tech. Unsure about reach vs speed.

  5. arundel says:

    Visiting family this weekend, on the outskirts of a large town, and not “rural” by a long shot. Sync speed at 1.5Mb/s. Thanks go to Kirklees council and their forward looking decision not to buy into BDUK phase 1.

  6. Mike says:

    All well and good considering I get 10x less than that… 🙁

  7. Ryuzaki says:

    As I sit here in the back end of 2016 with speeds a tenth of what they’re saying is average (In a suburban area) trying to do IT related work (IT Student so it’s important that I have good internet)
    All I can say is this is so inaccurate. I’m lucky to break 3MB/s on a Monday night outside of peak times yet apparently I should be getting up to 28MB/s(Give or take)

Comments are closed.

Comments RSS Feed

Javascript must be enabled to post (most browsers do this automatically)

Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message. By clicking to submit a post you agree to storing your comment content, display name, IP, email and / or website details in our database, for as long as the post remains live.

Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.

NOTE 1: Sometimes your comment might not appear immediately due to site cache (this is cleared every few hours) or it may be caught by automated moderation / anti-spam.

NOTE 2: Comments that break our rules, spam, troll or post via known fake IP/proxy servers may be blocked or removed.
Cheapest Ultrafast ISPs
  • Gigaclear £17.00
    Speed: 200Mbps, Unlimited
    Gift: None
  • Community Fibre £17.99
    Speed: 150Mbps, Unlimited
    Gift: None
  • Virgin Media £24.00
    Speed: 108Mbps, Unlimited
    Gift: None
  • Vodafone £25.00
    Speed: 100Mbps, Unlimited
    Gift: None
  • Hyperoptic £25.00
    Speed: 158Mbps, Unlimited
    Gift: Promo code: BIGBANG
Large Availability | View All
New Forum Topics
Cheapest Superfast ISPs
  • Hyperoptic £17.99
    Speed 33Mbps, Unlimited
    Gift: Promo code: BIGBANG
  • Shell Energy £20.99
    Speed 35Mbps, Unlimited
    Gift: None
  • NOW £22.00
    Speed 36Mbps, Unlimited
    Gift: None
  • Vodafone £22.00
    Speed 38Mbps, Unlimited
    Gift: None
  • Plusnet £22.99
    Speed 36Mbps, Unlimited
    Gift: £75 Reward Card
Large Availability | View All
The Top 20 Category Tags
  1. FTTP (4215)
  2. BT (3182)
  3. Politics (2151)
  4. Building Digital UK (2042)
  5. Openreach (1998)
  6. FTTC (1931)
  7. Business (1869)
  8. Mobile Broadband (1630)
  9. Statistics (1525)
  10. 4G (1398)
  11. FTTH (1372)
  12. Virgin Media (1301)
  13. Ofcom Regulation (1252)
  14. Fibre Optic (1246)
  15. Wireless Internet (1245)
  16. Vodafone (940)
  17. 5G (924)
  18. EE (920)
  19. TalkTalk (832)
  20. Sky Broadband (795)
Helpful ISP Guides and Tips

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact