Discounts Trial for Mixed BT Broadband and EE Mobile Customers

UK ISP BT is sending out invites for a new trial, which will see them “teaming up” with EE to offer a special discount when a customer takes both a BT Broadband and EE Mobile service. Normally both providers, despite being part of the same group, would treat their customers as being separate but that may soon change.

Customers of BT’s broadband service who don’t already have an EE mobile account will be asked to create one and the operator warns that those who take part may also “need to change your broadband package or install a new BT broadband line” for the trial. “We’ll credit back any BT or EE costs you have incurred (if we made any changes) for the purpose of the trial,” said BT’s invite.

At present there’s no information on what level of discount will be applied, only that the trial will begin in November 2020 and run until January 2021. Quite what this means for BT and EE’s future is interesting to contemplate, although the shrinking separation between the two brands has already blurred the lines a lot over the past few years (they currently share hardware [broadband routers etc.], contact centres and shops etc.).

Separately, BT Sport has today made its app available on Fire TV, Android TV, Roku® streaming players and Roku TV™ models. BT Sport customers who also have the necessary subscription plus a 4K capable Fire TV, Roku streaming device, or, one of the 4K devices running Android TV such as selected TV sets manufactured by brands including Sony, Phillips, TCL, Sharp, Cello and JVC, will be able to access BT Sport Ultimate, a channel providing regular live sport in 4K with High Dynamic Range (HDR).