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Discounts Trial for Mixed BT Broadband and EE Mobile Customers

Tuesday, Sep 8th, 2020 (2:17 pm) - Score 4,807
bt broadband logo official

UK ISP BT is sending out invites for a new trial, which will see them “teaming up” with EE to offer a special discount when a customer takes both a BT Broadband and EE Mobile service. Normally both providers, despite being part of the same group, would treat their customers as being separate but that may soon change.

Customers of BT’s broadband service who don’t already have an EE mobile account will be asked to create one and the operator warns that those who take part may also “need to change your broadband package or install a new BT broadband line” for the trial. “We’ll credit back any BT or EE costs you have incurred (if we made any changes) for the purpose of the trial,” said BT’s invite.

At present there’s no information on what level of discount will be applied, only that the trial will begin in November 2020 and run until January 2021. Quite what this means for BT and EE’s future is interesting to contemplate, although the shrinking separation between the two brands has already blurred the lines a lot over the past few years (they currently share hardware [broadband routers etc.], contact centres and shops etc.).


Separately, BT Sport has today made its app available on Fire TV, Android TV, Roku® streaming players and Roku TV™ models. BT Sport customers who also have the necessary subscription plus a 4K capable Fire TV, Roku streaming device, or, one of the 4K devices running Android TV such as selected TV sets manufactured by brands including Sony, Phillips, TCL, Sharp, Cello and JVC, will be able to access BT Sport Ultimate, a channel providing regular live sport in 4K with High Dynamic Range (HDR).

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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11 Responses
  1. Avatar photo Shannon says:

    ..and yet, BT employees still can only get up to the Fibre 100 package with the employee discount via the BT Employee Portal.

    1. Avatar photo Matt says:

      I can get the 250 package at my property with employee discount

  2. Avatar photo joe says:

    iirc correctly they were trying to upsell me a bundle of mobile and bb at my renewal recently doesn’t seem that different…

  3. Avatar photo Declan M says:

    Is this possible start of a phased out EE brand ?

    1. Avatar photo FibreFred says:

      I doubt it the EE brand isn’t something you would want to throw away.

    2. Avatar photo . says:

      Possibly a phase out of BT mobile if anything

  4. Avatar photo Boobla says:

    Yes that is correct – it is phasing out BT mobile and soon you will see the same for EE broadband customers moved over to BT

  5. Avatar photo Bob says:

    I’ve been asked to join a BT trial where they state that they may need to install a new bt line for broadband but made no mention of anything to do with EE.

    1. Mark-Jackson Mark Jackson says:

      BT have several trials going on right now, so if it doesn’t mention EE then it’s one of those.

    2. Avatar photo Bob says:

      Do you have any idea of the other trials going on at the moment?

  6. Avatar photo Nick says:

    They need to ditch the EE brand, majority of people don’t even know what EE even stands for and still has that connection to the awful previous owners France Telecom(Orange) and T-mobile. Now many people will say how successful the Orange brand was, but it was also hated by many, FT ruined it.

    I think EE should be pushed into the BT brand, a little bit like BT Cellnet but not as distant as BT Cellnet was from the rest of the BT Group. I believe it will not only attract customers but keep loyal customers who are loyal to the BT brand.

    Plusnet should also remain as that is a safety net for BT from customers leaving looking for cheaper deals.

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