Vodafone UK’s Speed Guarantee Vanishes from Broadband UPDATE

Fixed home broadband customers of UK ISP Vodafone have been quick to spot today that the provider’s “Ultimate Speed Guarantee” (primarily focused on their “superfast” FTTC packages) has suddenly vanished from the operator’s website. The feature gives a discount when the connection goes too slow.

The speed guarantee was first launched in February 2018 (here). Back then it promised customers would benefit from a guaranteed minimum download speed (i.e. “sync speeds” to the router, not over WiFi etc.) of 25Mbps on the Superfast 1 (35Mbps average download) package or 55Mbps on Superfast 2 (63Mbps average download), but if they didn’t receive this then a 15% discount would be applied (once per month) until the issue was fixed.

Despite briefly running afoul of some advertising rules (here), the offer was an attractive part of Vodafone’s promotion and until this week it was still being mentioned on their website. Unfortunately their speed guarantee page suddenly vanished toward the end of this week and the feature is also no longer mentioned on their packages.

At the time of writing we are currently waiting for Vodafone to clarify why the feature has been removed, although ISPreview.co.uk understands that existing customers should still be eligible for this over at least the next month, although it’s unclear how long that will last. Meanwhile it’s obviously no longer available for any new subscribers. We will update again later once the operator has responded.

UPDATE 1:36pm

A spokesperson for Vodafone has informed ISPreview.co.uk that “we aren’t removing the guarantee – it’s absolutely still part of the proposition“, even though they don’t seem to be publishing that fact to new customers right now. Apparently the provider is instead working to simplify their marketing, but in practice we aren’t yet sure exactly what the result of that will be.