Felix Geyr, O2's Head of Home and Broadband, said:

"We are already committed to only giving our customers what they can achieve through their broadband connection. If you can only get 6Mbps then we will only sell you our standard package. If you can get 20Mbps then you can choose from any of our packages. However, I do wonder whether it is time to review the way we sell broadband in general.

Misleading customers on speed is unacceptable. However, it may be time for the industry as a whole to look at what the best way to sell broadband is. As I said at the beginning I am not convinced that basing products on speed is the right thing to do anyway. It could be that in the future the broadband industry will have to change the way it packages broadband. Whatever that is will have to make packages clearer and more straightforward for customers."