The government’s national Broadband Delivery UK project, which is working to make fixed line superfast broadband (24Mbps+) services available to 95% of the country by 2017/18, spent £4.2m on marketing and £850,000 on other admin costs between March and July 2015.
The figures are roughly in keeping with the last report we ran (here), although that reflected a longer six month period from September 2014 to February 2015. As before the latest data only covers larger payments (£25,000+) made by BDUK as part of the Department for Culture, Media and Sport (DCMS) and thus does not include smaller payments or mobile/spectrum related costs. We also excluded the relevant roll-out grants to Local Authorities (councils etc.) as these are already well understood.
The amount being spent on publicity might seem significant, although most of the latest marketing spend occurred in March 2015 and it’s been fairly quiet since then. Furthermore greater publicity often results in more people upgrading their connections and stronger uptake is a big part of the reason why the clawback (gain share) reinvestment mechanism will be able to return around £129m to further boost coverage (here).
General Admin Costs
Date | Expense Type | Expense area | Supplier | Amount | Narrative |
31/03/2015 | Grant to OGD (Resource) | Broadband Delivery UK (Admin) | Cabinet Office (Citi Tr) | £100,000.00 | CONTR TO CABINET OFFICE PORTFOLIO PACKAG |
23/03/2015 | Legal Advice | Broadband Delivery UK (Admin) | Pinsent Masons | £21,947.55 | PINSENTS SUPERFAST FEB15 |
23/03/2015 | Legal Advice | Broadband Delivery UK (Admin) | Pinsent Masons | £24,790.03 | BROADBAND DELIVERY (UK) JAN15 |
03/03/2015 | Management Consultants | Broadband Delivery UK (Admin) | KPMG LLP | £21,104.82 | SUPER CONNECTED CITIES (URBAN) |
23/03/2015 | Other Consultancy | Broadband Delivery UK (Admin) | Analysys Mason Ltd | £30,000.00 | ANALYSYS FINAL INV PROJECT BOLT |
09/03/2015 | Temp staff Interim managers | Broadband Delivery UK (Admin) | Capita Bus Services (Interim Staff) | £75,470.28 | Specialist advice W/E 18/10/14 -> 28/2/15 |
09/03/2015 | Temp staff Interim managers | Broadband Delivery UK (Admin) | Capita Bus Services (Interim Staff) | £93,612.31 | Specialist advice W/18/10/14 -> 28/2/15 |
09/03/2015 | Temp staff Interim managers | Broadband Delivery UK (Admin) | Capita Bus Services (Interim Staff) | £28,395.23 | Specialist advice W/E 31/1/15 -> 28/2/15 |
13/03/2015 | Temp staff Interim managers | Broadband Delivery UK (Admin) | Capita Bus Services (Interim Staff) | £50,910.13 | Specialist advice N W/E 15.2 .14 -> 31/1/15 |
13/03/2015 | Temp staff Interim managers | Broadband Delivery UK (Admin) | Capita Bus Services (Interim Staff) | £40,270.73 | Specialist advice W/E 13/12/14 -> 28/2/15 |
30/03/2015 | Temp staff Interim managers | Broadband Delivery UK (Admin) | Capita Bus Services (Interim Staff) | £32,448.22 | Specialist advice 16/08/14 – 22/11/14 |
08/04/2015 | Legal Advice | Broadband Delivery UK (Admin) | Pinsent Masons | £31,805.04 | MOBILE INFASTRUCTURE PROJECT |
14/04/2015 | Other Consultancy | Broadband Delivery UK (Admin) | Oxera Consulting LLP | £79,584.00 | Oxera ex-post evaluation UK BB State Aid |
23/04/2015 | Other Consultancy | Broadband Delivery UK (Admin) | Oxera Consulting LLP | £37,080.00 | OXERA CONSULTANCY SERVICES EX POST EVALU |
15/04/2015 | Temp staff Interim managers | Broadband Delivery UK (Admin) | Capita Bus Services (Interim Staff) | £25,734.79 | Specialist advice N P/E 29/11/2014 – 14/02/2015 |
18/05/2015 | Temp staff Interim managers | Broadband Delivery UK (Admin) | Capita Bus Services (Interim Staff) | £71,699.47 | Specialist advice P/E 27/12/2014-09/05/2015 |
15/05/2015 | Legal Advice | Broadband Delivery UK (Admin) | Pinsent Masons | £25,871.32 | Mobile Infasrtucture Project |
15/05/2015 | Legal Advice | Broadband Delivery UK (Admin) | Pinsent Masons | £26,711.28 | March 2015- Superfast Programme |
15/06/2015 | Temp staff Interim managers | Broadband Delivery UK (Admin) | Capita Bus Services (Interim Staff) | £32,620.12 | Interim staff P/E 07/03-23/05/2015 |
Marketing Costs
Date | Expense Type | Expense area | Supplier | Amount | Narrative |
04/03/2015 | Publicity | BDUK Marketing in Admin Costs | M4C | £166,269.53 | Media buying for BDUK National Marketing Campaign |
04/03/2015 | Publicity | BDUK Marketing in Admin Costs | M4C | £39,111.61 | Media buying for BDUK National Marketing Campaign |
04/03/2015 | Publicity | BDUK Marketing in Admin Costs | M4C | £848,332.91 | Media buying for BDUK National Marketing Campaign |
04/03/2015 | Publicity | BDUK Marketing in Admin Costs | M4C | £1,404,048.98 | Media buying for BDUK National Marketing Campaign |
10/03/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £110,573.00 | CARAT Planning Costs |
12/03/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £59,572.45 | Media buying for BDUK National Marketing Campaign |
12/03/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £83,565.49 | Media buying for BDUK National Marketing Campaign |
12/03/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £268,862.86 | Media buying for BDUK National Marketing Campaign |
12/03/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £42,843.32 | Media buying for BDUK National Marketing Campaign |
12/03/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £292,374.38 | Media buying for BDUK National Marketing Campaign |
12/03/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £246,746.28 | Media buying for BDUK National Marketing Campaign |
12/03/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £102,827.95 | Media buying for BDUK National Marketing Campaign |
30/03/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £77,695.02 | Media buying for BDUK National Marketing Campaign |
30/03/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £126,343.16 | Media buying for BDUK National Marketing Campaign |
30/03/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £44,819.98 | Media buying for BDUK National Marketing Campaign |
02/04/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £60,399.50 | Media buying for BDUK National Marketing Campaign |
15/04/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £43,238.14 | Media buying for BDUK National Marketing Campaign |
15/04/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £22,036.91 | Media buying for BDUK National Marketing Campaign |
15/04/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £53,807.53 | Media buying for BDUK National Marketing Campaign |
15/04/2015 | Publicity | BDUK Marketing in Admin Costs | Carat UK | £107,374.74 | Media buying for BDUK National Marketing Campaign |
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