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UPDATE2 Sky Broadband Swap 76Mbps Fibre Pro with Cheaper Fibre Max

Sunday, August 14th, 2016 (8:11 am) - Score 10,735

UK ISP Sky Broadband is to replace their ‘up to’ 76Mbps (19Mbps upload) Sky Fibre Pro (FTTC) service with a £5 per month cheaper Sky Fibre Max product on 16th August 2016, albeit with reduced features.

At this stage we’re taking the reports (here, here and here) with a pinch of salt because our usual sources have not yet been able to confirm, although it’s never easy to check these things during annual holiday periods / sunny weekends. Even Sky’s PR team are likely to be taking it easy until Monday, which is hopefully when we’ll get something more solid.

The existing Sky Fibre Pro package costs £30 per month + £17.40 per month for Sky Line Rental and suffers a bit because it cannot be ordered online, although customers do benefit from several advanced features such as a Static IP address, a dedicated support line and selectable profiles. Much of this stemmed from when Sky gobbled O2 and BE Broadband during 2013 (here).

The good news is that Sky Broadband appears set to replace Sky Fibre Pro with Sky Fibre Max for £5 less per month (£25 per month). The service speed will remain the same, although the refreshed product will sadly drop its Static IP address, selectable profiles and dedicated support line features.

Such a move would also bring Sky Fibre Max roughly into line with the similar speed and £24.99 Super Fibre service via their new NOW TV Combo bundles.

UPDATE 1:55pm

We’ve had it confirmed by one of our usually credible sources that Sky do indeed intend to perform the above change on 16th August, although like the ‘Pro’ package Sky will initially only allow orders for its ‘Max’ replacement via telephone sales (call 08442 410 802) rather than online. Expect some more detail on Tuesday.

UPDATE 15th Aug (8:10am)

The official line from Sky right now is one of “no comment.

UPDATE 16th Aug (9:19am)

As expected Sky has today officially confirmed the new Sky Fibre Max product, which is being sold exactly as we reported above and so there’s no need to repeat ourselves. Similarly the old Sky Fibre Unlimited Pro option will no longer be available for new customers to purchase, but will be maintained for existing customers.

Lyssa McGowan, Sky’s Director of Communication Products, said:

“We’ve introduced Sky Fibre Max to give new and existing customers more choice to access our fastest broadband product at a competitive price. The new product represents Sky’s continued commitment to develop our broadband and fibre offering with fantastic customer service.”

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
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16 Responses
  1. dragon says:

    Are we sure selectable profiles are not just for ADSL as theres a lot less control of the DLM on FTTC?

    1. Rusty says:

      You can place an order with Openreach to change the DLM profile to one of three settings. I believe Sky implemented a limit on the number of times a Pro customer could request a change in a year, as Openreach charge for each request.

      The profiles were , Stable, and then one that is more stable than stable (I think). It was a long time ago I worked on it!

  2. captain.cretin says:

    A lot of gamers wont want to lose a static IP, and although tech support isnt everyones priority, losing it will put a few more people off the service as well.

    if this is true, I can see a lot of “Welcome to your new ISP” emails going out next month.

  3. Chris says:

    Customer controlled profile change on an FTTC connection was advertised as a “coming soon” feature of Sky Fibre Pro, but it never materialised (unsurprisingly).

    For a while, it was apparently possible to request one of the three available FTTC profiles (Standard, Speed or Stable) via the Pro team (who presumably passed it to Openreach via a system interface), but I believe that the Pro team will no longer take such requests.

  4. karl says:

    Good move IMO most people do not need a static IP and if it means saving £5 a month or £60 a year im sure they will be more than happy without it.

    The line profiles thing as others have touched on i was not aware even existed for FTTC.

    The only thing Sky need to sort is the ability to order it online, not sure why you could at one stage order 76Mb from sky online then you could not, then could and then (IE now) can not again.

  5. finaldest says:

    As a fibre pro customer I am not happy with this news.

    1.The dedicated customer support line is fantastic so would be disappointed if this was lost.
    2.The Fixed IP option is a must for me so if this goes then so does my Sky BB subs including the Sky TV.
    3.The line profiles only apply to ADSL customers but it was tested last year on some FTTC lines.The service could not be implemented without co-operation from BT and Sky were trying to get this service enabled. I guess they failed.

    1. Bob2002 says:

      I don’t think much will change for current Fibre Pro users in the short term but it’s probably fair to assume Sky are going to migrate/encourage Fibre Pro users onto the new package at some point in the future.

    2. wirelesspacman says:

      Why is the fixed IP a must for you, if you don’t mind me asking?

    3. Richard says:

      Why cancel TV just because they’re changing broadband ?

  6. timeless says:

    one thing lm interested in is knowing when they unbundle the talk packages from the broadband.. that is l remember hearing that there was plans to allow users to order broadband without having to take out talk packages for those who dont need the phone line for anything else other than broadband..

    lve never used the phone line once, and to be quite honest if l didnt have line rental ld spend that instead on the upgrade.

    1. Chris P says:

      You need the line for the BB even if you don’t make voice calls.

    2. timeless says:

      true, but it would be nice if it were at a reduced rate seeing as l wouldnt be using a talk service.. after all ld assume most of the rental price went into the talk services.

    3. FibreFred says:

      Wrong assumption I’m afraid the voice side costs very little.

  7. Jamie says:

    Just signed up to this today and it retains the Static IP address plus the other features mentioned. I was a sky fibre customer and could get the faster broadband from plusnet but not with the cool features so I told them I was leaving which I was if they could not get close to the price and I have got new sky max for 12 months at £15 per month for 12 months. I double checked the features with the sales and they listed static ip as one of the features.

  8. Gary Ryan says:

    I am ditching Sky Fibre Pro @ £30 a month next month in favour of the new Vodafone deal. At just £28.00 per month with no line rental, means a saving of almost £20 a month on Sky Fibre.

    Vodafone are estimating my speed will be 75-76mbps with a guaranteed minimum speed of 70mbps, so I am happy to proceed and make savings.

  9. Mark Collins says:

    Get this! I am on sky Fibre Pro at £20 a month switched now to £30pm.

    Offered sky max for £18.50 cut me off. Phoned back and they said Sky Max was not available so cannot offer a deal!

    That is shocking CS may switch to Voda or BT with TV myself.

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