
Ofcom has today published their latest quarterly Q2 2025 study of UK consumer telecoms and TV complaints, which names EE as attracting the most gripes from customers for fixed broadband and Pay TV services, while Three UK took the most flak for Mobile services.
Take note that the regulator’s report only covers complaints that Ofcom itself has received and not those sent directly to an ISP, the ISPA or an Alternative Dispute Resolution (ADR) complaints handler (i.e. Communications Ombudsman or CISAS). Ofcom does not deal with individual complaints, but they do monitor them and can take action if enough people raise a concern.
Otherwise, the results below reflect a proportion of residential subscribers (i.e. the total number of quarterly complaints per 100,000 customers per provider), which makes it easier to compare providers in a market where ISPs can vary significantly in size. But sadly, the study only covers feedback from the largest ISPs due to limited data (i.e. those with a market share of at least 1.5%).
Advertisement
Just for some extra context. Ofcom’s most recent May 2025 study of telecoms provider quality (here) revealed that the proportion of UK consumers who were satisfied with their communications services stood at 73% for landline services (down from 77% two years earlier), 84% for broadband (up from 82%) and 88% for mobile services (up from 87%).
EE attracted the most broadband complaints in Q2 2025, with 38% of them being driven by faults, service and provisioning issues. On the flip side, Plusnet attracted the fewest complaints of all the listed providers. But it’s worth noting that Virgin Media has also continued to improve.
Rob Orr, VMO2’s Chief Operating Officer, said:
“Today’s Ofcom data is further proof that our laser focus on improving customer service is paying off, with complaints down by more than 50% year-on-year, and by almost a third compared with the previous quarter. This also follows our three award wins at the recent UK Customer Experience Awards – including for ‘Best Complaint Handling’ and ‘Best Change and Transformation’ – highlighting the progress we’re making.
We’re investing heavily across the business to simplify our systems and processes, upskill our agents and roll out new technology that helps them support our customers when they get in touch. We’ll continue to make improvements and ensure we consistently give our customers the best possible experience with us.”
| Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | |
| BT | 10 | 10 | 11 | 9 |
| EE | 13 | 12 | 11 | 10 |
| NOW TV / Broadband | 12 | 13 | 9 | 9 |
| Plusnet | 8 | 5 | 5 | 4 |
| Sky Broadband | 5 | 6 | 7 | 6 |
| TalkTalk | 14 | 13 | 13 | 9 |
| Virgin Media | 12 | 11 | 12 | 8 |
| Vodafone | 11 | 11 | 11 | 9 |
| Industry Average | 10 | 9 | 10 | 8 |
EE also attracted the most complaints for fixed line (landline) phone services, which were once again mainly driven (35%) by faults, service and provisioning issues. By comparison, Utility Warehouse continued to attract the fewest complaints on a score of ZERO, followed Sky.
| Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | |
| BT | 6 | 7 | 7 | 4 |
| EE | 8 | 8 | 8 | 8 |
| NOW TV / Broadband | 7 | 9 | 4 | 3 |
| Plusnet | 6 | 4 | 3 | 3 |
| Sky Broadband | 2 | 2 | 2 | 2 |
| TalkTalk | 8 | 7 | 8 | 6 |
| Utility Warehouse | 1 | 1 | 1 | 0 |
| Virgin Media | 7 | 6 | 5 | 4 |
| Vodafone | 3 | 3 | 3 | 3 |
| Industry Average | 5 | 5 | 5 | 4 |
Mobile operators still enjoy lower complaint levels than fixed line providers, but Three UK did still attract the most problems, while EE, Tesco Mobile and Vodafone all tied for the fewest complaints on a score of 1.
Advertisement
| Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | |
| EE | 2 | 2 | 2 | 1 |
| O2 | 5 | 4 | 3 | 2 |
| Sky Mobile | 1 | 1 | 2 | 2 |
| Tesco Mobile | 1 | 1 | 1 | 1 |
| Three UK | 3 | 3 | 2 | 3 |
| Vodafone | 2 | 2 | 1 | 1 |
| iD Mobile | 2 | 3 | 2 | 2 |
| Industry Average | 3 | 2 | 2 | 2 |
Finally, EE also attracted the most complaints for Pay TV services, while TalkTalk received the fewest complaints.
| Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | |
| EE (prev. BT) | 8 | 6 | 7 | 6 |
| Sky TV | 2 | 2 | 2 | 2 |
| TalkTalk | 2 | 2 | 3 | 1 |
| Virgin Media | 9 | 7 | 8 | 5 |
| Industry Average | 4 | 3 | 4 | 3 |
Ofcom’s Consumer Complaints Report Q2 2025
https://www.ofcom.org.uk/../telecoms-and-pay-tv-complaints
Advertisement
Funnily enough I switched from BT to Plusnet this week. No complaints so far, the only drawback I can see with Plusnet is the lack of IPV6 but that is supposed to be in the works. Certainly a damn site cheaper!
Going by these statistics, Sky seems to be the best overall provider. Perhaps they deal with complaints best before customers go to Ofcom.
Personal experience of another family member, is that Sky customer service for fixing an issue is awful, constant passing between departments even after complaint has been raised, and that it’s “almost impossible” to actually get a complaint raised and investigated, with lots of nonsense steps to jump through – which makes me wonder, if a company makes it hard to complain, and for it to be taken seriously (rather than passed back to support who they had already talked with, and complaint closed at that point, as happened with a family member) then does this reduce the number of complaints that actually get to the stage on being recorded as such by ofcom/adr scheme?
I find it so strange EE are even on the list.
They have been exceptional every time I have needed them.
A mast near me was vandalised meaning no data and bad call quality.
They offered me two options, one was to leave them with no fees and the second which I took was a 120 pound credit which they said they’d increase if the issue remained when it run out.
I still have 60 credit and the mast is now fixed, all that first time of contacting and speaking to actual British customer service representatives.